Toyota bZ3X electric "sold out" with more than 10,000 cars sold in just 1 month

At the 2025 Shanghai Auto Show, the electric Toyota bZ3X and bZ7 were officially unveiled – both developed under the “Regional Chief Engineer” (RCE) system.

This is a new direction, empowering local engineers to take the initiative in product planning and R&D, helping to create "purely Chinese" car models from platform, design to function - similar to the strategy that Nissan is implementing in this market.

Toyota bZ3X is a small electric SUV developed on the e-TNGA platform. The vehicle has dimensions of length x width x height of 4,645 x 1,885 x 1,625 mm, with a wheelbase of 2,750 mm. Users can choose from a front-wheel drive version (150 kW) or a 2-wheel drive version with two engines (80 kW + 150 kW).

Using LFP batteries, the bZ3X has a CLTC range of 500 or 600 km depending on the version. The interior is equipped with a 12.3-inch touchscreen with an integrated Snapdragon 8155 chip, a panoramic sunroof and a level 2+ driving assistance system developed by Momenta.

Toyota has also restructured its operations in China under a “Single R&D” strategy, merging joint ventures FAW Toyota, GAC Toyota, BYD Toyota and the Changshu R&D center. Engineers such as Liu Wenbin (who led the bZ3X project) and Ye Zhihui (who led the bZ7) now take on full vehicle development roles – rather than simply adapting designs from global models.

The bZ3X is a prime example of this new model, with the entire development process based on in-depth research into the lifestyles and expectations of young Chinese families. Meanwhile, the bZ7 sedan becomes the first joint venture vehicle to use Huawei's HarmonyOS operating system.

Toyota affirms that they are not “racing for speed”, but applying a cautious implementation strategy, prioritizing product safety and perfection to build long-term trust with consumers – in line with the company’s sustainable development philosophy, even in the era of rapidly changing electric vehicles.

The car will be distributed in 3 versions: 430 Air+, 520 Pro+ and 620 Max, the price of Toyota bZ3X is expected to be from 100,000 - 200,000 yuan (equivalent to 350 - 698 million VND). The car has the same size as models in the C-size CUV segment with length x width x height of 4,600 x 1,875 x 1,645 mm, wheelbase of 2,765 mm.