Applying new technology at MICE Expo 2025

One of the highlights of MICE Expo 2025 is to propose breakthrough models and solutions in digitalizing heritage (Digital Heritage), applying virtual reality (VR), augmented reality (AR), artificial intelligence (AI)... to create unique and highly competitive MICE tourism products (tourism combined with conferences and seminars).

On September 26, the Vietnam MICE Tourism Association (VMA) organized MICE Expo 2025 with the theme "Heritage and technology driving the development of Vietnam MICE tourism in the new era". The event has a vision of connecting traditional values ​​with future technology, converging with the latest technology trends. The event aims to position Vietnam as the leading MICE destination in Asia.

Units exchange information and products at MICE Expo 2025.

Mr. Nguyen Duc Anh, Chairman of VMA, Head of the Organizing Committee shared: "In the digital age, heritage is no longer static values. Technology is the bridge that turns heritage into a vivid, unique and inspiring experience for international visitors. MICE Expo 2025 proves that Vietnam is fully capable of providing high-class MICE products, bearing a strong local imprint and meeting all international standards."

Introducing new technology in tourism.

“MICE Expo 2025 recorded the participation of more than 50 international Buyers and a series of Famtrips to introduce the country and people of Vietnam. These efforts are a practical response to the Action Program of the Vietnam Tourism Association, implementing the task of increasing tourism growth in 2025 in the spirit of Resolution 226/NQ-CP dated August 5, 2025 of the Government ,” said Mr. Nguyen Duc Anh.

The B2B networking session was attended by 150 sellers and 1,500 buyers from more than 800 domestic and foreign enterprises.

Source: https://baotintuc.vn/xa-hoi/ung-dung-cong-nghe-moi-tai-mice-expo-2025-20250926141626440.htm