Vietnam has the 7th highest destination growth rate globally

Accordingly, the number of international searches for Vietnam tourism from the beginning of the year until now has achieved a growth rate of about 10% -25%, ranking 7th in the world . Vietnam is also the only destination in Southeast Asia in the top 10, far surpassing other competitors in the region such as the Philippines (#18), Singapore (#25), Thailand (#36), Indonesia (#37), Malaysia (#39).

The top 10 cities in Vietnam most searched by international tourists include: Ho Chi Minh City, Hanoi , Da Nang, Phu Quoc, Nha Trang, Hoi An, Vung Tau, Da Lat, Phan Thiet, Hue.

Meanwhile, Vung Tau and Ninh Binh are the two destinations that recorded the highest growth (up over 75%).

The markets that are searching the most for Vietnam tourism are the US, India, Australia, Japan, Singapore, South Korea, UK, Taiwan (China), Malaysia, Hong Kong (China).

According to the National Tourism Administration, Vietnam has become a favorite destination for international tourists thanks to the diversity and attractiveness of its tourism products, from cultural, natural, island tourism to urban tourism... In addition, new types of tourism such as agricultural tourism, railway tourism, health care and sports have also recorded increasing attraction for international tourists.

Tourism infrastructure is increasingly invested in a synchronous and modern manner, with a convenient transportation system connecting by air, road and sea. In particular, the expansion of direct flights from many major cities in the world to Vietnam contributes to creating convenience for international tourists. Along with that, the increasingly open visa and immigration policies are a big plus, helping to enhance the image of Vietnam on the global tourism map.

In recent times, the tourism industry has actively implemented a series of tourism promotion campaigns in key markets, promoting the image and brand of Vietnamese tourism to international visitors. From May 3-14, 2025, the Vietnam National Administration of Tourism organized a program to launch a market to introduce Vietnamese tourism in France, Italy, and Switzerland.

It is expected that in 2025, the National Tourism Administration will coordinate with relevant units to organize 7 programs to introduce Vietnamese tourism abroad. The events will be implemented on a large scale, with the participation of localities and domestic tourism businesses, to expand cooperation opportunities and attract more international visitors to Vietnam.

In the first 4 months of 2025, the tourism industry welcomed over 7.6 million international visitors, an increase of 23.8% over the same period last year.

Source: https://nhandan.vn/viet-nam-co-muc-tang-truong-diem-den-cao-thu-7-toan-cau-post877741.html