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'Vietnam: Go and Love!' attracts millions of views on YouTube.

Báo Quốc TếBáo Quốc Tế10/02/2024

Featuring stunning and majestic natural landscapes and unique traditional cultural characteristics, the tourism promotional video clips "Vietnam: Travel to Love!" have attracted millions of views on the YouTube platform.
Việt Nam: Đi Để Yêu!: Chương trình quảng bá du lịch đặc sắc, hấp dẫn triệu view trên YouTube

Tourism promotional video clips in the "Vietnam: Travel to Love!" program strongly promote the image of Vietnam as an attractive destination with its beautiful and majestic natural landscapes, unique traditional culture, and friendly and hospitable people. (Source: TITC)

The tourism promotion program on the YouTube platform “Vietnam: Travel to Love!”, implemented by the Tourism Information Center (Vietnam National Tourism Administration) since the beginning of 2021, has received widespread attention and support from users, attracting millions of views on YouTube. The video clips promoting Vietnamese tourism in the “Vietnam: Travel to Love!” program were produced by the Tourism Information Center in coordination with local tourism management agencies, tourism corporations and businesses, and content creators. These video clips have strongly promoted and spread the image of Vietnam as an attractive destination with its beautiful and majestic natural landscapes, unique traditional cultural identity, friendly and hospitable people, diverse and abundant tourism products, and high-quality services, always ready to welcome tourists from all over the world . Most recently, officially launched in the early days of 2024, the video clip “Nha Trang - Khanh Hoa: Touching your heart!” quickly reached 1 million views on the YouTube platform of the Vietnam National Tourism Administration. The clip showcases stunning images of Nha Trang - Khanh Hoa, with its beautiful nature, vibrant entertainment activities, modern and high-class services, intertwined with the profound essence of traditional culture, touching the hearts of viewers. With its diverse and abundant tourism resources, Nha Trang - Khanh Hoa is one of Vietnam's key tourist destinations. The “Land of Agarwood and Swallows' Nests” possesses long-standing historical values ​​and distinctive cultural imprints, captivating turquoise beaches, and countless attractive recreational activities. All of this provides viewers and tourists with genuine and complete emotions, while inspiring and motivating the passion for exploration in a fascinating travel journey. Previously, three video clips promoting the beauty of Vietnamese tourism with three themes – “Vietnam: Travel to Love! - The Vastness of the Sea Calls”, “Vietnam: Travel to Love! - Cultural and Culinary Destinations” and “Vietnam: Travel to Love! - The Country and Its People” – had already reached 1.4 million to 1.6 million views on YouTube. The video clip, themed "Vietnam: Travel to Love! - The Vastness of the Sea Calls," showcases the beauty of captivating beaches, exciting water sports experiences, and exquisite seafood cuisine. Countless stunning islands and beaches, along with diverse ecosystems and fresh, invigorating air, define Vietnam's coastal tourism. These include Phu Quoc Island – a paradise for beach resorts; Eo Gió in Quy Nhon, a sun-drenched destination on the central coast; Con Co Island, a verdant gem in the vast ocean; and the pristine, romantic Mui Treo beach… all captivating visitors. Released during the Lunar New Year, the video clip "Vietnam: Travel to Love! - Cultural and Culinary Destinations" evokes feelings of peace and tranquility, offering moments of serenity. Familiar and heartwarming images of Vietnamese culture during the traditional Tet holiday, such as green banh chung (rice cakes), the five-fruit platter, celebrating New Year's Eve together, visiting temples at the beginning of the year, and asking for calligraphy from calligraphers, convey long-standing and beautiful traditional values ​​and honor the bonds between family and community. Meanwhile, the video clip "Vietnam: Travel to Love! - The Country and its People" is an invitation for tourists to come and explore the magnificent nature, beautiful country, and warm, friendly, and hospitable people. The vivid footage showcases spectacular terraced rice fields characteristic of the Northwest highlands, majestic mountains with treacherous mountain passes, unique ecosystems in mysterious caves, and peaceful moments drifting along the waterways of the Mekong Delta... Wherever you go, you'll be accompanied by friendly locals who always welcome visitors from afar with cheerful smiles.
Thanks to the innovative and effective approach of the Tourism Information Center and its partners, the video clips, after being created and launched on the YouTube platform, quickly gained attention and were widely shared on social media, achieving millions of views. These videos offer tourists new and exciting experiences, affirming the widespread impact of the "Vietnam - Travel to Love!" digital tourism communication program, thereby contributing positively to promoting and attracting tourists to Vietnam. This is also a step towards promoting the application of technology and innovation to enhance the effectiveness of communication and promotion of Vietnamese tourism, in line with modern trends and meeting the requirements of tourism development in the new era.
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