Vietnam's exhibition area with 21 booths highlights key products from processed foods, traditional spices, high-quality agricultural products to typical beverage products.
Vietnam's booth at the fair.
On November 17, at the Rosemont Exhibition Center in Chicago, the Vietnam National Pavilion officially opened at the PLMA 2024 International Food and Beverage Fair.
The opening ceremony was attended by leaders of the Trade Promotion Agency, representatives of the Vietnam Trade Office in the United States, leaders of the Ho Chi Minh City Investment and Trade Promotion Center (ITPC) and 21 Vietnamese enterprises, marking an important step in the strategy of expanding the international market of the Vietnamese food and beverage industry.
Implementing the National Trade Promotion Program, the Ministry of Industry and Trade - Trade Promotion Agency has coordinated with domestic and foreign partners to organize a delegation of Vietnamese enterprises to participate in this exhibition at the PLMA 2024 International Food and Beverage Fair, marking an important milestone in the journey to bring Vietnamese products further.
PLMA Fair takes place from November 17-19, with more than 1,500 exhibitors from over 50 countries and thousands of large retailers and importers, is an ideal opportunity for Vietnamese brands to attract attention from international partners.
Vietnam's exhibition area with 21 booths on an area of 200m2 highlights key products from processed foods, traditional spices, high-quality agricultural products to typical beverage products.
Products such as coffee, natural spices, dried fruits and herbal drinks from Vietnam have left a strong impression on US partners thanks to their outstanding quality, ability to meet healthy and environmentally friendly needs - factors that today's consumers are very concerned about.
Speaking at the opening ceremony, Mr. Hoang Minh Chien, Deputy Director of the Trade Promotion Agency, affirmed: “Vietnamese food and beverage is achieving impressive results in expanding international markets. In the first 10 months of 2024, the industry's export turnover to the United States reached nearly 1.5 billion USD, an increase of 18.3% over the same period last year. PLMA Fair is not only a place for businesses to promote their products but also a strategic opportunity for us to establish sustainable partnerships in this potential market.”
The US market's consumption trends are shifting strongly towards green and sustainable products that are natural, organic and environmentally friendly.
This is also a great opportunity for Vietnamese products to exploit, from items such as coffee, natural spices to dried fruits and herbal drinks. These products have proven to be highly competitive, not only in terms of quality but also thanks to sustainability - a factor that is of particular interest to US retailers and importers.
To meet the strict requirements of the US market on food quality and safety, Vietnamese enterprises have applied production processes according to international standards such as HACCP, ISO and FDA. This not only helps Vietnamese products increase their competitiveness but also enhances the trust of international partners in Vietnamese food and beverages.
Businesses are also investing in environmentally friendly packaging and modern processing to protect the naturalness of their products, meeting the needs of consumers who are increasingly concerned about sustainability.
Participating in the PLMA 2024 fair will not only help Vietnamese businesses approach US partners but also lay the foundation for the long-term development strategy of the food and beverage industry, while strengthening Vietnam's image as a reliable source of high-quality and sustainable products in the international market./.
According to VNA
Source: https://baobinhduong.vn/viet-nam-tham-gia-hoi-cho-quoc-te-thuc-pham-va-do-uong-plma-2024-tai-chicago-a335792.html
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