ORLANDO, FLORIDA (USA) April 29, 2025, Viglacera will appear and promote the image of a creative Vietnamese construction materials manufacturing brand, realizing the aspiration to fly far with four key product lines belonging to the "Green Ecosystem" at a large and prestigious exhibition called Coverings - long known as "The place where the elite converge" of the high-end ceramic and stone industry worldwide.
Marking its second official appearance at Coverings Exhibition - the largest ceramic tile and natural stone exhibition in North America, with a history of up to 36 years, at Coverings 2025, Viglacera brings a demonstration of "Green material ecosystem, synchronized for all projects" including ceramic tile products, sanitary equipment and super white glass, energy-saving glass, environmentally friendly, integrating advanced technology, meeting the global sustainable development trend.
The official announcement from the Organizing Committee said that Coverings 2025 brings together 1,000 exhibitors from 40 countries, attracting more than 26,000 professionals, including distributors, retailers, contractors, architects, designers, and specialized construction materials media channels. The event not only brings high-end specialized building materials products in the ceramic and stone industry, but also includes dozens of other related seminars and training programs, promoting technological innovation, leading trends and connecting globally.
Journey of Vietnamese Aspiration: From an iconic American building to a Top 20 position in the world rankings
Viglacera's presence at Coverings 2025 is not only a story of a business but also a symbol of Vietnam's Aspiration for Prosperity. Surpassing the most stringent standards, many years ago, Viglacera successfully conquered the US market with batches of technical bricks to build the Air Conditioning Tower of the Capitol Building - a project that is both symbolic of the United States. Along with that proud milestone, Viglacera has risen to affirm its worthy position in the TOP 20 largest-scale ceramic tile manufacturers in the world, exporting products to more than 40 countries and territories, with a turnover of up to 50 million USD/year. That journey is an effort to conquer the aspirations that have been planted and nurtured over many years, a testament to Viglacera's relentless efforts and international aspirations...
Where "designers" ASTOUND (USA) use Vietnamese Brand Storytelling Art
Viglacera's booth at Coverings 2025, designed by ASTOUND Company (USA), is a vivid demonstration of strong investment and determination to bring Vietnamese brands far and wide.
Surpassing many ideas, ASTOUND's design has created a unique space in the shape of the letter "V" - the symbol of Viglacera and Vietnam - like an open "door", welcoming visitors.
Using a modern, creative style, turning a 30x50 feet space into an open "material library", where Viglacera products are honored on a minimalist but extremely elegant canvas platform, with neutral tones. The message "Green Ecosystem" - "Green and Friendly Ecosystem" is strongly conveyed through the use of 100% recycled materials such as aluminum frames and SEG fabric, along with natural decorative details, enough to honor Viglacera's core products, while also honoring a brand that always promotes technological innovation and environmental responsibility like Viglacera.
The booth with the letter “V” at Coverings 2025 becomes a “storytelling space” about Viglacera's development journey, certified by internationally-standard materials.
Encourage experiential & interactive activities around core product axis
At Coverings 2025 this year, Viglacera integrates visual experiences and interactions, revolving around 4 product lines - symbols for "Green building materials ecosystem, synchronized for all projects".
In addition to the static display area, each product area is equipped with applications that allow customers to visualize products in diverse design spaces. The open communication area (Creative Hub) is designed to encourage interaction, information exchange and build sustainable partnerships, together creating better living spaces, to promote cooperation and creativity around Viglacera's core products. The Art Installation at the brand photography corner combines products and aesthetic elements, creating a strong impression and encouraging sharing.
The key messages are expressed through three elements:
Leading quality : Viglacera products, from tiles to sanitary ware, are recognized as the leading products in Vietnam in terms of quality, meeting international standards and trusted in more than 40 countries and territories. At Coverings 2025, products are emphasized on energy-saving and environmentally friendly production technology.
Design with Vietnamese identity : To celebrate the 50th anniversary of national reunification, Viglacera booth was designed with typical cultural elements, harmoniously combining tradition and modernity. The motifs, colors, and space reflect the Vietnamese spirit - resilient, creative, and looking towards a sustainable future.
Visual impression in booth design : In order to create a unique highlight, Viglacera has invested enthusiastically and truly succeeded in creating a memorable visual experience at Coverings 2025, where a world-class exhibition takes place with the presence of more than 1,000 strong businesses from 40 countries.
Coverings 2025 in the United States, Viglacera creatively showcased its premium construction materials products, emphasizing its commitment to sustainable development through energy-saving production processes and minimizing environmental impacts. Viglacera's success reflects the aspiration for prosperity of a business that is responsible to the country and the consumer community, while affirming the increasingly progressive position of Vietnam's leading construction materials manufacturer, always ready to compete in highly challenging markets.
Source: https://www.viglacera.com.vn/vi/portal/news.php/tin-tuc-su-kien/hoat-dong-kinh-doanh/viglacera-tai-coverings-2025-tu-bieu-tuong-nuoc-my-den-top-20-the-gioi-lan-toa-he-sinh-thai-vlxd-xanh-id-10888.html
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