Vinamilk - impressive journey of 16 consecutive years as a National Brand

Vinamilk continues to be honored as Vietnam National Brand 2024, continuing a special and different journey of the only Vietnamese dairy enterprise to maintain this title for 16 consecutive years.

Stepping out into the world with confidence With many outstanding results in the past 2 years, especially the impressive brand identity innovation in 2023, Vinamilk was once again honored as the National Brand 2024 (2024-2026 period). This result helps Vinamilk maintain its achievement as the owner of this title for 16 consecutive years. Previously, this brand also contributed to the glory of the Vietnamese National Brand in the international arena when it ranked 6th as the most valuable milk brand globally and the most valuable food brand in ASEAN.

Mr. Le Hoang Minh, Executive Director of Production, represented Vinamilk to receive the National Brand Cup. Photo: Vinamilk

In this selection, Vinamilk has 10 brands that have achieved the National Brand. Among them, there are many brands that are leading the domestic consumer market share such as: Ong Tho and Ngoi Sao Phuong Nam - 2 brands that help Vinamilk condensed milk maintain its position as the most chosen by Vietnamese consumers for many consecutive years; Probi - the number 1 yogurt brand in Vietnam for 5 consecutive years; or Vinamilk yogurt brand is also leading the market with a market share 4 times higher than its closest direct competitor. Notably, out of 10 product brands, more than half are Vinamilk's key export products, including: Dielac, Sure Prevent Gold, Vinamilk 100% sterilized fresh milk, Ong Tho, Ngoi Sao Phuong Nam, Vinamilk yogurt and Probi yogurt. This group of brands alone is contributing up to 90% of Vinamilk's total annual export turnover. “In 2023, Vinamilk will comprehensively renew its brand identity. And not just the brand, Vinamilk is making innovations in many aspects, including digital transformation and green transformation. This will take the brand further on a new journey, contributing to the development of the national brand in general. How can international consumers perceive Vietnamese products and brands as creative, unique and high-quality?”, Mr. Le Hoang Minh, Executive Director of Production, Vinamilk representative shared.

Products achieving National Brand in 2024 are also Vinamilk's key export products, present in many major markets such as Japan, the US, Korea, Canada, etc. Photo: Vinamilk

The export market has also expanded rapidly, from 42 countries/territories in 2010 to 62 markets in all 5 continents. Total cumulative export revenue reached more than 3.4 billion USD, with nearly 400 product SKUs including powdered milk, fresh milk, yogurt, condensed milk... This shows the efforts of enterprises in bringing the Vietnamese national brand to the international level. Ready to enter the “green era” Not only pioneering in the economic field, the representative of the Ministry of Industry and Trade assessed that enterprises with products achieving the National Brand are also the driving force for the green development trend, contributing to creating a prosperous, sustainable and happy Vietnam in the future. At Vinamilk, sustainable development practices have been implemented early, from production in factories and farms to consumption and community activities. These strategies were systematized and standardized according to international practices when the enterprise published the Sustainable Development report in 2012 - a time when Vietnam did not have mandatory regulations on preparing and publishing this report.

The system of 14 domestic factories meets many international standards and green production practices, helping Vinamilk meet the increasingly high criteria of many export markets. Photo: Vinamilk

In the international market, this helps businesses to be ready to overcome "green barriers", responding to the growing trend of sustainable development worldwide, especially in terms of environmental protection, reducing greenhouse gas emissions... A recent strong mark of Vinamilk in the journey of sustainable development is the announcement of the goal of achieving net zero emissions (Net Zero) by 2050. Immediately after that, the business also announced the first 3 units to achieve carbon neutrality according to the international standard PAS2060:2024. Previously, Vinamilk became the first Vietnamese enterprise to participate in the global dairy industry initiative on Net Zero - Pathways to Dairy Net Zero 2050.

Vinamilk's sustainable development practices are highly appreciated by the international community at global dairy conferences. Photo: Vinamilk

These efforts have helped the brand to be ranked in the Top 5 most sustainable dairy brands globally and leading in Vietnam. Notably, Vinamilk's sustainability awareness score is rated the highest, surpassing many other big names in the world dairy industry.

Vietnam.vn