WinMart/WinMart+ system is expected to consume about 200 tons of Luc Ngan lychee - Bac Giang . By the end of June 2023, this specialty fruit will be available at nearly 3,500 supermarkets and stores nationwide. This is the sharing of a representative of the General Trading Services Joint Stock Company (WCM) at the Luc Ngan district lychee consumption promotion conference in 2023, taking place on June 7.
WCM plans to consume 200 tons of Luc Ngan lychee. Photo: NGUYEN TRANG |
Bac Giang province is famous for its high-quality agricultural products and specialties that are loved by many consumers, especially Luc Ngan lychee. Ms. Nguyen Thi Thao, Senior Purchasing Director of WCM retail chain shared: “With the advantage of more than 130 WinMart supermarkets and 3,500 WinMart+ stores, we consume thousands of tons of lychee each year, including Luc Ngan lychee purchased from cooperatives and businesses in Bac Giang province”.
In the coming time, WCM will launch a week to introduce and promote Luc Ngan lychee at direct sales points nationwide as well as e-commerce platforms to spread the brand and value of this fruit to consumers. In fact, over the years, Luc Ngan lychee has always been positively received by customers of the WinMart/WinMart+ system and has become one of the main seasonal fruits of the chain.
Trucks transport Luc Ngan lychees to the WCM retail chain. Photo: NGUYEN TRANG |
This year, WinMart/WinMart+ worked and linked with farmers in Bac Giang province to sign a contract to purchase lychees right before the harvest season. At the conference, WCM representatives discussed with producers and farmers in the province about the process of purchasing and preserving lychees before bringing them into the system for consumption. All goods will be controlled according to strict procedures to ensure that goods entering the system are of the best quality.
“As a leading retail enterprise in Vietnam with the largest coverage of points of sale, WCM hopes to create sustainable output for Vietnamese agricultural products in general and Luc Ngan and Bac Giang lychees in particular, thereby contributing significantly to local economic growth as well as improving people's incomes,” said Ms. Nguyen Thi Thao.
In addition to purchasing Luc Ngan litchi directly at WinMart/WinMart+ supermarkets and stores nationwide, consumers can order this product online at Website: https://winmart.vn/ and Fanpage: https://www.facebook.com/sieuthiwinmart.
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