Building corporate culture in Quang Nam: The foundation for sustainable development

Building corporate culture is not only an internal requirement for sustainable business development but also an important foundation to promote local socio -economic development.

The core of corporate identity

Dr. Vo Van Loi - Head of the Department of Political Economy, Regional Political Academy III said: "Corporate culture is not only a spiritual asset but also a vivid material factor, governing the reason, emotions, and behaviors of members in the enterprise. It is the factor that creates the brand, identity, and difference of each enterprise".

According to him, corporate culture is made up of three main pillars: Entrepreneurial culture; business culture; management culture. In Quang Nam , this awareness has been realized in many models of building corporate culture associated with the characteristics of the land and people here.

THACO Truong Hai has grown thanks to building corporate culture and industrial people. Photo: TAM THU

According to Mr. Tran Ba ​​Duong - Chairman of Truong Hai Auto Corporation (THACO), the representativeness of a business is not only in the products or brands, but also reflected in each employee through their behavior at work and in daily life with the motto "Each employee is a brand ambassador".

Throughout the production and business process, culture is always put first by THACO, as a guideline for all activities, along with production and business to develop a corporate culture with strong identity and humanity. This is also one of the foundations for THACO to develop strongly.

Another example is Chu Lai Industrial Park Infrastructure Development Company Limited (CIZIDCO). This enterprise has built a corporate culture model based on the philosophy: "Thinking and acting are all oriented towards profit but not at all costs".

The company's leaders said they have systematized five internal cultural criteria, emphasizing human factors, transparency, responsibility to the community and the environment. Each member must behave in a civilized manner, from within the company to social activities such as planting trees, caring for workers' lives or organizing internal sports events.

Enterprises such as Sedo-Vinako LLC, Truong Giang Garment Joint Stock Company... are also actively responding to the movement to build "Enterprises meeting cultural standards", linking production activities with ethical values ​​and community spirit.

Building Quang Nam identity

Corporate culture also plays an important role in building the image of Quang Nam as a friendly and developing investment destination. By building trust, prestige and responsibility, businesses here not only contribute greatly to the local budget but also become pioneers in socio-economic development.

As at THACO Chu Lai Industrial Park (Quang Nam) - where large-scale production activities are concentrated, the image of "industrial people" is increasingly promoted and expanded to other industries of THACO.

Mr. Tran Ba ​​Duong - Chairman of THACO believes that the good qualities of the people of Quang Nam are diligence, overcoming difficulties, eagerness to learn, and creativity. Innovative and creative thinking is one of the most important qualities of "industrial people".

This is the factor that helps him build Chu Lai into a large-scale multi-industry industrial park, an "industrial symbol" of Quang Nam province, and develop local human resources into a typical industrial workforce.

THACO focuses on building industrial people. The characteristics of industrial production require a technical workforce with high expertise, creative thinking, discipline and teamwork. Therefore, the group always strives to improve the quality and level of its human resources according to the criteria and standards of "industrial people" throughout the system.

Every year, THACO Truong Hai workers donate thousands of units of blood. Photo: TAM THU

“

Developing businesses associated with culture is part of the cause of protecting and building the Fatherland in the new era. When every business focuses on culture - from internal behavior, with customers, to social responsibility, then
They are contributing to making Quang Nam rich, humane and sustainable.

(Dr. Vo Van Loi - Head of Political Economy Department, Regional Political Academy III)

Enterprises such as Truong Giang Garment or CIZIDCO, in addition to creating jobs for tens of thousands of workers, are also typical representatives of the culture of hard work, discipline and creativity - typical qualities of Quang Nam people.

To continue to improve the effectiveness of building corporate culture, Dr. Vo Van Loi believes that it is necessary to raise awareness from business leaders to each officer and employee about the role and importance of corporate culture. This is not only a soft management tool but also a lever to promote productivity and build long-term reputation.

He also said that it is necessary to build a society with a culture of honoring entrepreneurs and valuing their contributions as "heroes" in the country's development.

Source: https://baoquangnam.vn/xay-dung-van-hoa-doanh-nghiep-o-quang-nam-nen-tang-phat-trien-ben-vung-3154589.html