DIY product consumption trends among young people

Recently, the trend of consuming DIY products has become more and more popular. DIY is an abbreviation of the phrase “do it yourself”, which means “do it yourself” - you create or repair a product based on your own creativity.

Consumers choose to buy household products at Lotte Mart Dong Nai (Long Binh ward, Dong Nai province).

In Dong Nai, especially in big cities, the DIY consumption trend is increasingly attracting customers, especially young people.

From convenience to handmade products with personal creativity

The trend of consuming DIY products is spreading across many industries and fields. In particular, consumers want to beautify their living and working spaces by themselves, from home decoration, renovating work corners, personal beauty, fashion to repairing household appliances and even processing food, cooking, baking at home.

Therefore, stores selling DIY materials and products have also become as diverse as supermarkets, shopping malls or fixed-price, specialized stores - places that provide a rich and convenient source of products at competitive prices, meeting many segments and customer groups.

Mr. Nguyen Duong The Kiet, Manager of Kohnan Bien Hoa Supermarket (Tam Hiep Ward, Dong Nai Province) shared: “DIY products are one of the strengths and unique identity of Kohnan Supermarket. We provide a variety of DIY products such as: hand tools, drills, grinders, assembly materials, electrical equipment, raw wood products, paint - glue - screws and home decoration accessories...”.

The trend of consuming DIY products is growing, meeting the need for creativity and personalization, while also helping to save costs and practice skills, improve perseverance... In addition, the popularity of social networks and digital platforms has shared instructional videos , contributing to spreading to young people how to make and create handmade products, approaching ways and ideas to create products following the DIY trend.

Mr. Le Van Chuong (residing in Tran Bien ward, Dong Nai province) said: He really likes to plant and take care of his garden at home. Previously, he had to hunt for seedlings and gardening tools in many different channels such as: online shopping, traditional markets; recently, when supermarkets and shopping centers in Tran Bien, Tam Hiep, Long Binh areas... have specialized stores for DIY product trends, he is very excited because there are a variety of products he needs here. Among them are many products with the same price, typical materials that are only sold at stores specializing in DIY products.

“Finding the products I need to serve my hobby of growing plants helps me relax after work. Besides, I see that there are also products here for fishing, animal care, home decoration, cooking, etc., meeting most of the needs of modern consumers. In particular, the prices of products in these stores are quite affordable and diverse,” Mr. Chuong shared.

Making and creating DIY products is becoming a trend on social networking sites. Grasping this trend, many shop owners specializing in selling handmade products and materials, DIY products have opened on e-commerce platforms and social networks to meet the demand.

Young people are increasingly interested

DIY products also receive a lot of attention from consumers, especially young people. These product lines are quite diverse in types, designs, prices, etc., from tools, decorative items for the home and garden to assembled, pre-formed products, household products, kitchenware, baking, etc. Stores and supermarkets specializing in providing DIY materials and tools appear more and more so that consumers have more choices, unleash their creativity, make products, decorate, and garden at home.

The materials used to create handmade, DIY products are often cheap and are often handcrafted. Just having a lot of creative ideas, skillful hands and good aesthetic sense can create eye-catching products, creating appeal and attracting young people.

Mr. Nguyen Duong The Kiet added: “The target audience for DIY products is getting younger and younger. Many young people and families love to make their own decorations or renovate their living spaces. Recently, the purchasing power of DIY products has grown well, especially on weekends or in the summer, when the need for creativity and home renovation increases.”

Similarly, Director of Lotte Mart Dong Nai (Long Binh ward, Dong Nai province) Le Duc Thuan said: The supermarket has a separate booth for DIY products, tools, materials, gardening and kitchen products... This booth is increasingly attracting consumers' attention with many utilities, reasonable prices and diverse products to meet the needs of customers, especially young people.

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Source: https://baodongnai.com.vn/xa-hoi/202510/xu-huong-tieu-dung-san-pham-diy-trong-gioi-tre-0070c28/