Yen Bai-Hue-Ninh Binh: Breakthrough in tourism during the April 30-May 1 holiday

During the 5-day holiday from April 30 to May 4, many cultural, artistic, entertainment, and culinary activities met the needs of the community, bringing impressive results and leaving a mark on the domestic tourism industry.

Hue: Tourism revenue during holidays reaches 730 billion VND

According to the Hue City Department of Tourism, during the 5-day holiday from April 30 to May 4, the city welcomed about 351,000 visitors, of which international visitors were estimated at 71,500; tourism revenue was estimated at 730 billion VND. Notably, the number of overnight guests was estimated at 106,000, of which international visitors were estimated at 27,125.

The average room occupancy rate of hotels reached about 97%. During this holiday, Hue city organized many cultural and culinary activities to serve the local community and tourists such as: Exhibition "Tourism space, cultural heritage, scenic spots and traditional handicrafts of Vietnam", Hue Festival - Culinary Capital, Festival Countryside Market Program at Thanh Toan Tile Bridge.

The Hue Monuments Conservation Center has also opened three special areas in the Hue Imperial City for free tours, including Thieu Phuong Garden, Co Ha Garden and Phu Noi Palace, for domestic and international visitors.

Hue City currently has 887 accommodation establishments with about 14,000 rooms, distributed in various types of accommodation from hotels, motels, homestays, tourist apartments, tourist villas, resorts, stretching from the city center to beaches, lagoon areas and mountainous areas.

National Tourism Year - Hue 2025 with the theme "Hue - Ancient Capital, New Opportunities" associated with Hue Festival 2025 has about 75 major national and international events taking place in Hue city, focusing on the Spring Festival "Spring of the Ancient Capital", Summer Festival "Shining Imperial City", Autumn Festival "Hue in Autumn" and Winter Festival "Winter of Hue" following the orientation of the local 4-season Festival.

In the National Tourism Year 2025, Hue City is expected to welcome about 5.5 million visitors and stay overnight, of which domestic visitors account for about 70-80%. Revenue is estimated at 11,000-12,000 billion VND.

Ninh Binh: Affirming its brand as an attractive destination

According to the Ninh Binh Provincial Department of Tourism, during the 5-day holiday on April 30 and May 1, the provincial tourism industry is estimated to welcome over 700,000 visitors. This is the most impressive number ever.

The number of tourists to Ninh Binh increased by 48.9% compared to the 2024 holiday season, including over 124,000 international visitors, an increase of 112.9% compared to the 2024 holiday season. Tourism revenue is estimated at over 1,000 billion VND, an increase of 43.9% compared to the 2024 holiday season.

A representative of the Ninh Binh Provincial Department of Tourism said that the average room occupancy rate in the province during the holiday was 85-90%. Some accommodation establishments had high room occupancy rates such as: Ninh Binh Legend Hotel 100%, Hoang Son Hotel 90%, Vedana Resort 100%, Emeralda Resort 90%, MT Collection Hotel 100%, Minawa Kenh Ga 90%.

Hotels and homestays in the Tam Coc - Bich Dong area have an average occupancy rate of over 90%. The average number of guests staying is estimated at 2 days/guest. The number of guests is concentrated on the nights from May 1-3, which are the nights when there are music performances at some tourist areas and spots.

Mr. Bui Van Manh, Director of the Department of Tourism, assessed that tourism businesses strictly complied with regulations on tourism business. The listing and sale of goods and services at listed prices were strictly implemented. Ninh Binh continued to affirm its brand as a safe, attractive and culturally rich destination.

With impressive growth in visitors, a series of unique events and professional organization, Ninh Binh has taken advantage of the peak season to promote its image, enhance tourism experiences and boost revenue.

On this occasion, Ninh Binh province held many outstanding cultural and artistic activities and events, creating highlights and leaving good impressions in the hearts of tourists such as the program "Heritage for life"; Opening of Ninh Binh Traditional Craft Village Space at Tam Coc-Bich Dong Tourist Area; Non La Festival - Vietnam 2025.

Yen Bai: More than 30 activities to attract tourists during the April 30 - May 1 holiday

Deputy Director of the Department of Culture, Sports and Tourism of Yen Bai province Nguyen Hoang Long said that during the April 30 - May 1 holiday, the province organized many cultural, sports, entertainment and recreational activities to meet the needs of people and tourists. During the 5-day holiday, Yen Bai is expected to welcome 212,335 tourists, an increase of 1.2% over the same period in 2024, with tourism revenue estimated at more than 181 billion VND.

Specifically, the total number of visitors to Yen Bai is 212,335, an increase of 1.2% over the same period in 2024. Of which, there are 68,437 overnight guests, of which international visitors reach 36,104 (an increase of 41% over the same period in 2024); tourism revenue is estimated at 181.3 billion VND (an increase of 2.4% over the same period in 2024).

Yen Bai Tourism Industry ensures service capacity, no overload of food, accommodation and tourism services. Room occupancy rate at accommodation establishments reaches 65% on average; accommodation establishments in localities such as Nghia Lo town, Tram Tau district, Mu Cang Chai, Yen Binh, Van Chan reach 90%-95% room occupancy rate.

To achieve the above results, the Department of Culture, Sports and Tourism coordinated with localities to implement more than 30 event activities suitable for tourists' travel schedules. Notable among them are: "Sparkling Circle" Contest; Suoi Giang Snow Shan Tea Festival 2025; "Golden Hands for Tea Picking" Contest; adventure tourism activities; highland market space... At restaurants and accommodation establishments, guests must ensure conditions for welcoming guests, posting prices, selling publicly, at the right price and improving service quality, ensuring food hygiene and safety, preventing insecurity and safety for tourists, and preventing fraud, price gouging, soliciting, and stalking guests.

In 2025, Yen Bai tourism industry strives to welcome and serve 2 million domestic visitors, 300 thousand international visitors, with estimated revenue of 1,700 billion VND. The provincial Department of Culture, Sports and Tourism continues to support and encourage organizations and individuals to invest and develop the province's strong tourism products such as eco-tourism, health care; resorts in harmony with nature; experiential and discovery tourism; tourism to learn about ethnic cultures, traditional festivals; visiting historical-cultural relics; sports, entertainment and recreation tourism.

The province calls for and attracts investment capital to build infrastructure to serve tourism development; integrates tourism planning into Yen Bai province's planning for the 2021-2030 period, with a vision to 2050; cooperates in tourism development with 8 expanded Northwestern provinces and Ho Chi Minh City; implements tourism development cooperation activities with Mimasaka city (Japan).../.

(Vietnam News Agency/Vietnam+)

Source: https://www.vietnamplus.vn/yen-bai-hue-ninh-binh-but-pha-ve-du-lich-trong-dip-nghi-le-304-15-post1036499.vnp