Yen Bai: Brand and value positioning journey

In the journey of building a brand and aiming for sustainable development, many enterprises in Yen Bai province are making efforts to innovate, improve product quality and competitiveness, aiming for the title of Vietnam National Brand - a special trade promotion program approved by the Prime Minister. This is not only a title goal but also a strategic step for enterprises to position their value in the domestic and international markets.

>> Yen Bai enterprises strive to build national brand

>> Yen Bai focuses on building product brands

>> Yen Bai businesses "accelerate" from the beginning of the year

>> Yen Bai enhances traditional agricultural product brands

>> Yen Bai enterprises proactively respond to the market

In recent years, Yen Bai province has issued many support mechanisms to encourage enterprises to develop their brands. Thanks to that, many units have built their reputation, gradually approaching large markets and developing sustainably. One of the typical enterprises is Nasaki Colored Tile Vietnam Co., Ltd. Since 2018, the Company has invested in a system of factories, modern production lines and applied advanced Japanese wet pressing technology to the production of unburnt tiles.

This is a breakthrough, replacing the traditional firing method with an environmentally friendly process - using raw materials from cement, clean sand, stone powder, no burning, saving water and reducing carbon emissions. From an output of 2 million tiles in 2018, it has now reached 5.5 million tiles/year with many product lines such as: large wave tiles, small wave tiles, flat tiles, terrazzo tiles... with more than 1,000 colors suitable for many Asian - European architectural styles, classic and modern.

Director of Nasaki Color Roofing Vietnam Co., Ltd. Nguyen Thi Khuyen said: "Nasaki always aims for sustainable development, not only focusing on improving product quality but also ensuring a green and safe production process. From choosing clean raw materials to a closed process, we strive to build a brand associated with environmental protection."

Currently, the Company has built a widespread distribution system throughout the North and begun to penetrate international markets such as Cambodia, Malaysia, Japan, Oceania and the EU. The Company's products are used in many large projects of corporations such as Vingroup, TNR, Viettel and have won the "National Outstanding Rural Industrial Product" Award.

The Gia Traditional Medicine and Oriental Medicine Production Company Limited applies advanced technology and modern production lines to manufacture products.

Another typical enterprise is The Gia Traditional Medicine and Oriental Medicine Production Company Limited. With the desire to preserve the quintessence of traditional medicine and apply modern technology, in 2017, the Company was established in Son Thinh town, Van Chan district with 5 modern production lines. The Gia especially focuses on exploiting the potential of indigenous medicinal herbs, especially hawthorn fruit - a specialty of the Yen Bai highlands.

Products such as Shan Thinh Hawthorn Tea, Docya Jelly, Quoc Co Massage Oil and Spray... are deeply processed from selected ingredients. Up to now, the Company has had 5 products achieving 4-star OCOP certification. With a creative market approach strategy, in 2024, The Gia launched the product "DOCYA Hawthorn Juice with Fruit Jelly", a combination of juice and fruit jelly, targeting young consumers.

Upon its launch, the brand became a young talent sponsor of the HOZO Inspiration Contest - a large-scale music event in Ho Chi Minh City. The company also signed a distribution contract with Hai Ha Confectionery Joint Stock Company to bring its products to the southern provinces.

Mr. Bui The Dung - Director of The Gia Traditional Medicine and Oriental Medicine Production Company Limited shared: "We put quality as our top priority, from raw materials, production lines to human resources. Combining tradition with modernity, The Gia constantly innovates to create good, safe products with their own identity".

A brand is not only a label, but also a reputation, identity and commitment to sustainable development. To achieve the title of National Brand, enterprises must pass a comprehensive assessment process from brand strategy, production capacity, product quality to social and environmental responsibility. With the support of authorities at all levels and the proactive innovation of enterprises, Yen Bai is gradually forming a dynamic, creative and integrated business community. With that spirit, Yen Bai enterprises are affirming their position every day on the journey to international stature.

The common point of Yen Bai enterprises that are building national brands is the seriousness in developing high-quality, environmentally friendly products, applying advanced technology and adhering to sustainable production processes. Prestige, quality and reasonable prices are the factors that help them build trust with consumers.

Hong Duyen

Source: https://baoyenbai.com.vn/12/351282/Yen-Bai-Thuong-hieu-va-hanh-trinh-dinh-vi-gia-tri.aspx