DNVN - Competing with nearly 150 entries from more than 80 units, Viet Bev's BrainUp - Robusta coffee is in the Top 10 of the Vietnam Specialty Coffee Competition (Vietnam Amazing Cup) 2024.
At the end of April, the Vietnam Specialty Coffee Competition - Vietnam Amazing Cup 2024 launched and organized by Buon Ma Thuot Coffee Association officially ended with the victory of excellent local coffee flavors. The 2023-2024 season recorded an unprecedented number of registrations, along with the outstanding quality of the coffee samples, far exceeding expectations on all evaluation criteria.
Since its launch in September 2023, 81 units have registered to participate in the competition, bringing 144 samples/lots of Robusta and Arabica coffee from 8 provinces and cities across the country. After two preliminary rounds held in Hanoi and Ho Chi Minh City, 24 Robusta coffee samples and 18 Arabica coffee samples were selected for the final round of ranking.
Viet Bev representative at the award ceremony.
Applying the “blind” evaluation method through coding, the competition ensures objectivity throughout the judging process. Besides big names, who have many years of “fighting” and making their mark in the domestic and foreign coffee market, Viet Bev brought the flavor of Lam Ha Robusta coffee to Vietnam Amazing Cup for the first time and achieved a high ranking.
The old Lam Ha coffee sample of Viet Bev "awakens all the senses" of the appraisal team with the sweet and fatty taste of young coconut, with the faint aroma of coffee flowers mixed with the light sour taste of ripe mango, bringing a unique flavor experience, worthy of specialty coffee.
BrainUp is a coffee product line of Viet Bev.
Viet Bev representative said: “Participating in Vietnam Amazing Cup 2024, we are proud that the Lam Ha Robusta flavor has left a strong impression, making it into the final Top 10. As a young coffee brand, Viet Bev is honored to interact and compete with famous coffee producers across the country. And above all, to share and spread the love for local coffee beans. We are committed to the journey of developing a delicious, clean Vietnamese coffee brand, steadfast in the mission of 'Farm-to-Feast', adhering to sustainable farming and natural regeneration".
BrainUp is a coffee product line of Viet Bev. Established in August 2023, Viet Bev Joint Stock Company is currently cultivating Robusta coffee at 2 farms located in Tan Thanh commune, Lam Ha district and Ninh Gia commune, Duc Trong district, Lam Dong province. Currently, Viet Bev is cooperating in research and development of product production on a GMP-standard technology line with Truong Tho Binh Duong Pharmaceutical Joint Stock Company. The product is applied with advanced technology to preserve flavor, creating finished products with international quality standards.
Hien Nguyen
Source: https://doanhnghiepvn.vn/kinh-te/ca-phe-brainup-dat-top-10-vietnam-amazing-cup-2024/20240510021601321
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