To access and maintain market share in this region, Vietnamese coffee businesses need to prepare carefully according to the following advice:
1. Build a clear traceability system
Businesses need to ensure that exported coffee meets EUDR requirements, including:
· Products do not cause deforestation.
· Comply with the laws of the country of manufacture.
· Share specific geographic location information of coffee growing areas.
Advice:
Work with farmer associations and producer groups to collect geolocation information and traceability records.
Invest in supply chain tracking technology, ensuring data transparency and accuracy.
2. Partner with organizations and leverage support
Vietnamese businesses can seek support from international and regional organizations that have experience in EUDR compliance.
Advice:
Join initiatives like Rainforest Alliance, Fairtrade, 4C or Enveritas to build sustainable supply chains.
Connect with compliance support organizations like Global Traceability, Satelligence, or Sourcetrace to optimize processes.
Follow EU support programmes like the Team Europe Initiative to take advantage of tools and resources.
3. Leverage EUDR to create competitive advantage
Early and adequate preparation for EUDR compliance not only helps businesses meet market requirements but is also an important factor in building credibility with Nordic customers.
Advice:
Prepare documentation and certification demonstrating EUDR compliance, in particular traceability and sustainability data.
Promote your business's environmental and sustainability efforts as a value added.
Increase your customer reach at Nordic trade fairs such as the Stockholm Coffee Festival or the Copenhagen Coffee Fair.
4. EUDR compliance cost estimate
Ensuring EUDR compliance will require significant costs, from data collection to adopting new technology.
Advice:
Budget for costs such as geo-location mapping, traceability systems and quality assurance.
Develop a plan to support local farmers in meeting the necessary standards, helping to maintain a stable supply.
Seek funding partners or funding support from international organizations to reduce cost burden.
5. Leading in environmental protection and sustainable development
Northern Europe is a region that places a high emphasis on environmental protection and sustainable development, so compliance with the EUDR is not only a legal requirement but also an opportunity for businesses to demonstrate their social responsibility.
Advice:
Develop green production and export strategies, including using sustainable raw materials and environmentally friendly processes.
Promote brand stories linked to forest protection and climate change to appeal to Nordic consumers.
Long-term commitment to minimizing environmental impact, making EUDR compliance a core value of the business.
EUDR not only poses a big challenge but also an opportunity for Vietnamese coffee businesses to expand their market to Northern Europe, where sustainable and transparent products are preferred. By being fully prepared, cooperating with reputable organizations and building appropriate strategies, businesses can take advantage of EUDR to strengthen their position and develop sustainably in the international market.
Source: https://moit.gov.vn/tin-tuc/thi-truong-nuoc-ngoai/5-loi-khuyen-cho-doanh-nghiep-xuat-khau-ca-phe-viet-nam-vao-thi-truong-bac-au-chuan-bi-tuan-thu-eudr.html
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