According to ET News (Korea), Apple seems to be preparing a special plan for the 20th anniversary iPhone line. At a conference held in Seoul, Mr. Heo Moo-yeol, chief researcher of market analysis company Omdia, revealed that Apple could launch the iPhone 20 earlier than expected.
“Apple will launch the iPhone 20 in the first half of 2027,” Heo Moo-yeol said. If accurate, the release date would coincide with the 20th anniversary of the first iPhone in 2007 – a milestone that carries great symbolic significance for the brand.
This move also shows that Apple is changing its product launch cycle, instead of sticking to September every year as tradition. Moving the schedule to the first half of the year is said to create a special highlight for the anniversary iPhone model.
In addition, Mr. Heo Moo-yeol also revealed a detail that caught the attention of the technology community: Apple could completely skip the name "iPhone 19" and go straight to "iPhone 20". If true, this would be a rare time for the company to "jump numbers" - a decision that clearly shows the strategy of emphasizing the symbolism and difference of this special version.
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| Apple appears to be preparing something special for its 20th anniversary iPhone lineup. |
This change in naming style reminds many people of 2017, when Apple unexpectedly skipped the iPhone 9 and introduced the iPhone X (iPhone 10) to celebrate the 10th anniversary of the iPhone line. It was a bold move, showing a strong shift in the company's product thinking.
Similarly, the “number jump” to iPhone 20 is said to honor the 20-year milestone, and at the same time open a new chapter in Apple’s design history. This special iPhone model is expected to bring iconic changes, just like the iPhone X did with its edge-to-edge screen and Face ID technology.
Observers believe that Apple is preparing for a launch event of celebratory proportions, not just a regular product introduction. The company can take advantage of this occasion to emphasize its philosophy of “innovation every decade”, affirming its pioneering position in the mobile industry.
According to Omdia analysts, Apple is expected to change the way it launches iPhones from 2027, dividing them into two separate phases. This new approach will give the company more flexibility in product distribution, while also creating room to promote iconic high-end models like the iPhone 20.
According to new leaks, Apple is expected to divide its 2027 iPhone launch plan into two distinct phases. The first phase, taking place in the first half of the year, will see the appearance of the iPhone 18e and iPhone 20 – two models considered to represent the popular segment and a special anniversary edition.
The second wave will come in the second half of 2027, when Apple will continue to launch a series of higher-end products including the iPhone Air, iPhone 20 Pro, iPhone 20 Pro Max and the second-generation iPhone Fold. This split release schedule helps the company maintain continuous appeal in the market throughout the year.
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| This move also shows that Apple is tending to change its product launch cycle. |
This new release cadence also aligns with previous rumors that, from 2026 onwards, Apple will separate the Pro line to launch in September, while the standard models are introduced in the spring. This approach helps optimize marketing strategies and control supply more effectively.
In particular, many sources also said that the iPhone 20 could have the most groundbreaking design since the iPhone X, with a monolithic glass frame and a seamless curved surface. If true, this will be one of the most impressive changes, marking an important technological milestone in the 20-year journey of the iPhone line.
According to some reports, the iPhone 20 could be the first iPhone model with a curved design since 2020. This prediction comes from a series of patents related to glass bodies and curved screens that Apple has registered in recent years, showing that the company is moving towards a more refined and seamless design.
If true, the iPhone 20 will not only be a 20th anniversary product, but also mark a major turning point in Apple's design philosophy and manufacturing technology. This could be the push to help the company reaffirm its leading position in the increasingly saturated smartphone industry.
However, experts are still cautious about this information, because Omdia - the original source of the leak - is not a unit with a history of accurate leaks about Apple products. Previously, in December 2024, this company published a detailed report on Apple's OLED plans, but most of the predictions were for the period after 2026 and have not been confirmed.
Therefore, many experts believe that the possibility of Apple launching the iPhone 20 earlier than the traditional September date is quite low. Launching it too close to the iPhone 19 Pro or iPhone Fold – which were expected to be launched just a few months ago – could cause the company's product schedule to overlap and become unreasonable.
Source: https://baoquocte.vn/apple-chuan-bi-mang-den-bat-ngo-lon-cho-iphone-ky-niem-20-nam-332470.html
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