AppotaPay: Digital payments continue to grow strongly

On September 17, AppotaPay Joint Stock Company announced the report "Payment habits of Asia- Pacific users 2025" after two months of in-depth research based on data from Central Banks of countries, Worldpay Global Payments Report 2025, and reports and analysis from Visa.

Asia- Pacific consumers increasingly prioritize modern, convenient payment methods.

The research in the report focuses on the period 2024 - 2025, and compares with data from previous years to forecast future payment trends. The results from the research have shown bright spots in the growth rate of the Asia - Pacific region as it continues to affirm its global leading position in digital payments, with 777.5 billion cashless transactions in 2024, an increase of 20.4% compared to 2023 and accounting for 47.1% of total global transactions.

At the same time, the role of cash is rapidly shrinking as the total value of transactions falls from $10.6 trillion in 2014 to $2.3 trillion in 2024.

AppotaPay's report also shows that consumers in the Asia-Pacific region increasingly prioritize modern and convenient payment methods. In particular, e-wallets have become the top choice, accounting for 74% of online transactions and 54% of in-store payments. Smartphones play the role of the main payment device, accounting for 60.2% of total transactions, while "Buy Now - Pay Later" solutions also recorded high popularity, with 76% of consumers having experienced online shopping.

These shifts are driven by the popularity of the internet and smartphones, the strong growth of e-commerce, and policies encouraging digital payments from governments in countries in the region.

In particular, AppotaPay's report delves into behavioral analysis in six key markets including Vietnam, Thailand, China, Korea, Japan and India, providing a visual comparison perspective and distinct trends of each country.

Sharing about the report, Mr. Dao Tuan Anh, CEO of AppotaPay emphasized: “Payment optimization is a key step in business operations, but also poses many challenges, especially for businesses that want to expand internationally. Through this report, AppotaPay hopes to bring the most updated and reliable data on consumer payment behavior in Asia - Pacific, thereby supporting businesses to remove barriers and seize opportunities. Combined with the cross-border payment solution that we are implementing, AppotaPay is committed to accompanying businesses in strategic planning and confidently conquering the global market.”

With a comprehensive and objective approach, the report “Asia-Pacific Consumer Payment Habits 2025” is expected to become a strategic reference source for businesses, financial institutions and policymakers, helping to develop payment solutions that suit the increasingly diverse needs of consumers in the world's most dynamic region.

AppotaPay was established in December 2015, is one of the leading units in the Vietnamese market in electronic payments, under Appota Group. Currently, the company is providing fast payment solutions at optimal costs: payment gateways, cross-border payments, collection/payment support, e-wallets,... for nearly 5 million individual users and 500 corporate customers in Vietnam.

AppotaPay owns an ecosystem of more than 55 million users in the digital entertainment field of Appota Group with more than 30,000 transaction points nationwide, is a partner of large domestic and international corporations such as: TikTok, Lazada, Napas, Paypal, Bigo, VP Bank, Techcombank, Bao Tin Minh Chau, Ksher...

Hoang Phuong

Source: https://doanhnghiepvn.vn/kinh-te/appotapay-thanh-toan-so-tiep-tuc-tang-manh/20250917114301892