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How did the contract renewal with Blackpink "rescue" YG?

Báo Dân ViệtBáo Dân Việt20/12/2023


Recently, NH Investment & Securities, headquartered in Korea, made an assessment that the biggest instability at YG Entertainment has been resolved through the contract renewal with the group Blackpink, and there are currently no more concerns for this company.

On December 18, researcher Lee Hwa-jung released a report, in which she noted: "Blackpink's contract renewal has resolved the company's biggest uncertainty. In addition, the positive development of Babymonster and Treasure, along with Blackpink's comeback, are expected to be factors that drive YG's stock price up. The entertainment company is no longer facing any major risks."

Regarding Blackpink's individual contracts that have not been announced, she predicted: "Individual contracts are expected to be carried out flexibly. For Blackpink's individual activities such as releasing a solo album, the possibility of them collaborating with YG for their debut is very high due to trademark and ownership issues."

How did the contract renewal with Blackpink "rescue" YG?

Bản hợp đồng tái ký với Blackpink giải cứu YG ra sao? - Ảnh 1.

Girl group Blackpink has signed a contract extension with YG Entertainment to continue group activities.

Regarding the members' future, she predicted: "Individual activities such as participating in shows or running their own brands will be guaranteed autonomy. However, all individual activities will take place within the scope of not interfering with or affecting group activities."

Assessing Babymonster, she stated: "Based on the current fan base, the group's chances of success seem very high."

Previously, girl group Blackpink signed a contract extension with YG Entertainment to continue their group activities. In an announcement on December 6, YG said: "The company has completed the board of directors' resolution to renew the exclusive contract for all four members of our artist Blackpink."

With this, YG Entertainment has secured its most important intellectual property. YG stated in a statement afterwards: "After thorough discussions with Blackpink, we have come to an agreement on an exclusive contract, based on our strong belief in the success of the group's activities."

Next, Blackpink is expected to continue their group activities with the release of a new album and embark on a global tour organized by YG. YG's CEO Yang Hyun-suk shared, "I am very happy to continue my relationship with Blackpink and will do my best to help them shine even brighter in the global music market."

Blackpink officially stated, "With the full support of YG, we will repay the love of fans around the world through activities that match our global influence, including the release of a new album and a large-scale tour."

Blackpink debuted on August 8, 2016 with the double title tracks "Whistle" and "Boombayah". With a combination of talent and visual beauty, members Jennie, Jisoo, Rosé and Lisa attracted great attention right from their debut.

They became K-pop stars, achieving success with each release such as "Playing with Fire", "As If It's Your Last", "DDU-DU DDU-DU", "Kill This Love", "Lovesick Girls"... Their second album "BORN PINK", released in September 2022, proved their global status by becoming the first K-pop girl group to top the US Billboard 200 chart and the UK Official Albums Top 100 Chart.

Recently, Blackpink has attracted attention when receiving MBE (Member of the Most Excellent Order of the British Empire) from King Charles III of England. This is a great success in terms of history and proves that Blackpink is not only an icon of the world music market in general but also of K-pop in particular.



Source: https://danviet.vn/ban-hop-dong-tai-ky-voi-blackpink-giai-cuu-yg-ra-sao-20231218180900054.htm

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