Black Friday 2023: Desolate and deserted

11/24/2023 08:46 Van Hang Print article

ANTD.VN - Black Friday begins at 0:00 today (November 24), but never before has the atmosphere of promotions and shopping been as quiet as this year.

Biển quảng cáo Black Friday của một cửa hàng công nghệ

Black Friday billboard of a technology store

In years before the Covid-19 pandemic, from half a month before Black Friday, information about discounts and deep promotions was bustling in stores, streets, and shopping centers. However, this year, despite being in the "official festival", the shopping atmosphere is still quiet.

On Pham Ngoc Thach, Chua Boc, Ba Trieu, and Cau Giay streets, not many fashion clothing stores have posters with Black Friday information, 50-70% discounts on many products, and almost no loudspeakers announce promotions.

On the evening of November 23, along Xuan Thuy street, only The Face Shop cosmetics store still had a Black Friday sign, but there were very few customers coming to shop.

On Cau Giay Street, Black Friday promotions are quite diverse, with discounts ranging from 20 - 80% depending on the product. In addition, some shops also have flat-price promotions from 79k - 99k - 199k and buy 1 get 1 free.

Ms. Hoang Thuy (owner of a fashion store on Chua Boc Street) said: “Fashion clothes have been discounted all year but no one is buying. Sales are sluggish. Now, even Black Friday cannot attract customers because the economy is difficult and people are tightening their spending.”

At shopping malls such as Vincom Ba Trieu, Top Market 222 Tran Duy Hung, the Black Friday promotional atmosphere is more bustling and brilliant, but stores such as HM, Zara, Aldo... where customers had to wait in long lines in previous years to shop are much quieter this year.

Ms. Thuy Nhung (a cosmetics saleswoman at Top Market) said: “This afternoon and evening may be more crowded because many people have the weekend off. Moreover, Hanoi will launch the event “Hanoi - Sleepless Night” under the Hanoi Promotion Month program, so customers will take advantage of this time to shop. There will be more customers than usual, but it is unlikely that there will be jostling or congestion.”

The most exciting promotions this time are at mobile device stores such as: Di Dong Viet, Cellphones... A series of phones, computers, headphones, smart watches... are introduced with deep discounts. Technology stores also attract many customers.

Shop owners said the most important reason for the lack of excitement during Black Friday shopping was the economic downturn, with people tightening their spending. In addition, due to the impact of the global situation, information about Black Friday discounts and promotions from foreign websites and brands this year was also less exciting, thus having little impact on domestic shopping sentiment.

Source link