The success of many TV game shows in recent times shows that TV game shows are no longer simply entertainment playgrounds, but have become "competitions" of ideas, technology and trends. Modern programs often combine music , fashion, cinema, performing arts and even social media elements, creating a multi-dimensional experience for the audience.
Following the success of Anh trai say hi in 2024, Em xinh say hi with its youthful style, upon airing, immediately ranked highest on online charts for most views and listens. Meanwhile, Tan ruong toan nang brings a playground for emerging young talents; Diem hen tai tai becomes a gathering place for young people with a passion for art and creativity..., all of which reflect the trend of "game show" of modern values such as personality, creativity, courage and the ability to connect with the community.
Not only entertainment, many programs also have a positive impact on society. Acceleration Arena is not only a playground for competition, but also inspires sportsmanship , perseverance and the desire to rise up. Modern game shows increasingly focus on conveying positive messages, promoting healthy lifestyles, confidence and self-expression, especially close to young people.
However, besides quality programs, there are still some programs that are judged to be long-winded, awkwardly staged, lacking in creativity in scripts or mechanically copied from foreign originals. Many shows are criticized for being “dramatized” to attract views, causing offense or being far from the reality of Vietnamese culture. The ease in content, the over-reliance on international models without appropriate adjustments, makes some programs, despite being invested in, still unable to win the hearts of viewers.
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Faced with fierce competition from online entertainment platforms like YouTube or TikTok, TV game shows in general and entertainment programs in particular are forced to innovate if they do not want to be forgotten. The key is to understand who your audience is, what they need and what they care about. Today's viewers do not just want "entertainment for fun", but also need content that is profound, authentic and has humanistic values.
Therefore, to make TV game shows more attractive among the myriad of choices today, a systematic strategy and substantial investment are needed. First of all, it is necessary to innovate content, even with formats purchased from abroad, to suit Vietnamese people. At the same time, it is necessary to improve production quality from editing, staging to sound, lighting, and post-production to create a well-prepared product. The interactive element cannot be ignored: the audience needs to feel like they are a part of the program.
In short, Vietnamese television game shows are facing a great opportunity to affirm their position in the digital age, because to leave a mark in the hearts of audiences, producers must know how to balance between entertainment and depth, between trends and values. Only then will television game shows not only be “spiritual food”, but also a launching pad for Vietnamese talents, ideas and culture to spread more strongly.
Minh Ngoc
Source: https://baodongnai.com.vn/van-hoa/202506/bung-no-game-show-truyen-hinh-trong-nhung-ngay-he-a910ed2/
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