It is necessary to build unique and typical tourism products to attract sustainable tourists.

On the afternoon of August 22, the Provincial People's Council's Supervisory Delegation led by Member of the Provincial Party Standing Committee, Permanent Vice Chairman of the Long An Provincial People's Council - Mai Van Nhieu conducted a thematic supervision of the Department of Culture, Sports and Tourism on law enforcement in tourism development planning in the province, period 2021 - 2023.

According to the assessment of the Department of Culture, Sports and Tourism , after the Master Plan for tourism development in Long An province to 2020, with a vision to 2030 was approved, the industry identified this as one of the important tasks to research and build a system of tourism products, especially unique, attractive, competitive and suitable tourism products to meet market needs.

Delegates attending the monitoring session

Thereby, turning the province's tourism potentials into attractive products for tourists; at the same time, supporting tourism business investors in the orientation of building typical tourism products of the province, contributing to the tourism industry making positive contributions to socio-economic development.

In which, the Department has coordinated with relevant units to advise the People's Committee to issue a Decision on approving the Project on tourism product development strategy of Long An province until 2020, with a vision to 2030.

Director of the Department of Culture, Sports and Tourism - Nguyen Thanh Thanh informed about some results on tourism product development in the province.

The implementation process of the Planning always ensures consistency with development perspectives, especially with innovative and breakthrough perspectives, which are always integrated into development orientations and solutions.

In recent times, the province's tourism has developed and achieved certain encouraging results, attracting more and more domestic and foreign visitors. In 2021, the province welcomed more than 244,100 visitors; in 2022, nearly 650,000 visitors and in 2023, more than 1 million visitors. The average growth rate in the period 2021-2023 reached 69% and reached 55% compared to the plan.

Long An has a lot of potential for tourism development but up to now there are still no specific tourism products typical of the province.

In terms of revenue, in 2021, due to the impact of the Covid-19 epidemic, the province's tourism revenue dropped severely, reaching only 182.7 billion VND.

By 2022, the provincial tourism sector had promptly implemented measures to stimulate demand and restore tourism activities from the beginning of the year, so the number of tourists had basically recovered, with tourism revenue reaching VND 344.4 billion. In 2023, the province's tourism revenue reached VND 560 billion. The average growth rate in the 2021-2023 period reached 76% per year and reached 30% compared to the plan.

Delegates in the delegation proposed that the Department continue to have solutions to develop tourism.

Besides the achieved results, in the process of implementing the Plan, there are still limitations and shortcomings such as low tourism competitiveness and little change; the development process still has potential unsustainability factors.

Although the tourism industry has made many innovations in recent times, tourism products are not yet diverse, mainly exploiting natural tourism potentials and existing historical and cultural relics, lacking specificity, not bearing the province's own identity, and not having its own tourism brands.

At the monitoring session, members of the delegation suggested that the Department of Culture, Sports and Tourism should have solutions to build, promote and develop the tourism industry, especially building tourism products with specific characteristics of the province, overcoming existing limitations so that the provincial tourism industry can develop according to the tourism development plan in the province, period 2021 - 2023.

Member of the Provincial Party Standing Committee, Permanent Vice Chairman of the Provincial People's Council - Mai Van Nhieu spoke at the supervision session

Speaking at the monitoring session, Member of the Provincial Party Standing Committee, Permanent Vice Chairman of the Provincial People's Council - Mai Van Nhieu acknowledged the efforts of the industry in implementing the contents of the tourism development plan in the province.

He suggested that the Department of Culture, Sports and Tourism should focus on frankly recognizing the existing limitations to have breakthrough solutions in tourism development; carefully analyze tourism trends, characteristics and strengths of each tourism product to build typical tourism products of the province, avoiding the situation of general tourism products lacking novelty, in order to attract tourists sustainably.

Member of the Provincial Party Standing Committee, Permanent Vice Chairman of the Provincial People's Council - Mai Van Nhieu also noted that in building tourism products, it is necessary to promote cultural and historical factors, festivals, traditional craft villages, creating unique features for tourism products; building the image and destination of Long An tourism.

At the same time, the Department of Culture needs to continue to advise the province to build the image of the civilized and modern homeland of Long An to a large number of domestic and foreign tourists and friends./.

Perseverance

Source: https://baolongan.vn/can-xay-dung-cac-san-pham-du-lich-dac-trung-tieu-bieu-thu-hut-khach-du-lich-ben-vung-a181241.html