A bridge bringing the soul of handmade products to lovers

With the desire to "Bring the spirit of craftship to the world" - bring the spirit of handmade products to lovers, Ms. Nguyen Thi Bich Nga, Director of Ngoc Son Handicraft Company Limited, started a business with Vietnamese handmade products in the direction of green, environmentally friendly products.

Born in a craft village in Hanoi , Bich Nga has had a love for handicrafts since she was a child when she was able to make basket weaving, blind weaving, and net weaving to support her family with a small income. Her love for natural products seems to have existed in her subconscious. Growing up, although she worked in the financial industry, her love for handicrafts was always cherished.

2 years ago (March 2021), Ms. Nga was shared by an old classmate about her family's handicraft products. Immediately, without further thought, she and her group of friends together realized their passion for directly exporting these handicraft products to the world , with the desire to "Bring the spirit of craftship to the world" - bringing the spirit of handicraft products to lovers.

Cầu nối đưa sản phẩm của các nghệ nhân đến với khách hàng - Ảnh 1. — Ms. Bich Nga has love and passion for handmade products of Vietnamese craft villages.

- Starting up at an old age, what is your secret to being confident in your choice?

Our company has started a Vietnamese handmade product startup with the orientation of green products, environmentally friendly and sophisticated products, especially highly personalized products.

We aim to reach customers through technology and online platforms. The value of the product will be enhanced and the value of each product will be 3-4 times higher than the "raw" products exported to foreign companies.

The company also opens booths on famous platforms for handmade products in the world such as: www.esty.com, www.amazon.com and sells directly to people who love handmade products. From there, it creates many jobs for local people in craft villages.

- As a financial person switching to the field of handicrafts and handmade, what are the advantages and difficulties for you?

I have 22 years of experience in financial management and business management, supporting family businesses to develop stably and have a certain source of income. When I switched to the handicraft field, I found it much more convenient. That is, I clearly understood how to manage a business, allocate financial resources and how to do it, and I was not under too much pressure about profits, but built each step firmly and stuck to the goal of "Bringing the spirit of craft to the world" to bring the spirit of handmade products to lovers.

Cầu nối đưa sản phẩm của các nghệ nhân đến với khách hàng - Ảnh 2. — Bringing the soul of handmade products to lovers is the business motivation of Ms. Bich Nga.

I want to bring products from the diligent hands of craftsmen and people to touch the hearts of users, thereby creating more jobs for local people and income for them to improve their lives, especially these products are mostly made by the hands of local women.

- So what contributions does your start-up make to preserving and promoting products of traditional craft villages?

We have products made from all-natural materials such as rattan, bamboo, sedge, etc. to create a wide variety of products in terms of designs and types, from handbags, bags, trays, table mats, carpets, lamps, bowls, cups, etc. Products are made by artisans from workshops in Ninh Binh and from households and artisans from Phu Vinh craft villages; Dong Phuong Yen, Chuong My (Hanoi).

Cầu nối đưa sản phẩm của các nghệ nhân đến với khách hàng - Ảnh 3. — Her startup model has created jobs and income for many female workers in craft villages.

It is truly wonderful to sit and watch the artisans create new products. The new works further fuel the passion to bring such products to as many people as possible who love to convey the love of the artisans' products to the users "From Hands to Hearts".

I still remember the image of a female artisan who said that when I brought a group of customers from the US to visit the factory, she said that she could make as many samples as needed, as many customers came, she could make as many products as possible. That motivated me to do my best to bring in more orders so that people would have more work.

Cầu nối đưa sản phẩm của các nghệ nhân đến với khách hàng - Ảnh 4. — Products from materials imbued with Vietnamese spirit

- To achieve success in business, do you have any secrets to share?

I always have the motto: Careful, thoughtful, trustworthy.

In developing relationships, I have the following views: Sincere, open, friendly, honest. In business relationships, sincere, progressive and mutually beneficial.

- Thank you for sharing!

Contact information:

Showroom for introduction and retail: KBT craft & décor - Ngoc Son Handicraft Company

Address: No. 143 Phan Ke Binh, Cong Vi Ward, Ba Dinh District, Hanoi City

Tel: 0904557166; website: www.ngocsoncraft.vn or www.kbtcraft.com

Product price from 20,000 VND.

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