START A BUSINESS FROM "3 NO'S"
In 2003, Lu Thi Tuyen (born in 1983) entered married life with almost zero financial resources. The only capital of the young couple at that time was 3-4 million VND in wedding gifts. "We started our business with only 3 no's," she confided. "3 no's," according to Ms. Tuyen, include: no much land, no business experience, but they did not give up, with an iron will to escape poverty.
Faced with the situation of fragmented agriculture , just enough to eat, Ms. Tuyen decided to try her hand at starting a business. With a small capital, she invested in what her hometown had available: ginger. She bought about 3-4 quintals of ginger, starting her first journey of trading agricultural products. The following days were a series of days of non-stop work. From growing vegetables, raising nearly a hundred pigs to buying a dump truck to transport construction materials, she and her husband did not hesitate to do anything that could generate income.
Ms. Lu Thi Tuyen (left cover) and delegates were met by leaders of the Party, State, and Vietnam Fatherland Front on the occasion of the 80th Anniversary of the August Revolution and National Day, September 2.
PHOTO: Contributor
The turning point came in 2019, when she participated and won a prize in a startup competition for women organized by Ha Giang province (old). This was not only a recognition for her tireless efforts but also a motivation for her to believe in a bigger path. Even during the Covid-19 pandemic, her acumen helped her switch to growing fresh mushrooms, supplying more than 1 ton of mushrooms to the market, demonstrating her ability to flexibly cope with adversity.
Ms. Lu Thi Tuyen (left cover) purchases agricultural products from farmers.
PHOTO: Contributor
" AGRICULTURAL PRODUCT ASSISTANT" HELPS PEOPLE INCREASE INCOME
Understanding the difficulties of her hometown people such as lack of capital, lack of technology and especially unstable output, Ms. Tuyen has built a closed production linkage model, a real revolution in Quan Ba land. She established Thien Phu SH LLC, not only to do business but also to become a "midwife" for local agricultural products.
Thien Phu SH's model operates based on absolute trust and risk sharing. It is a comprehensive investment: the company provides all input materials for farmers, from seeds, fertilizers to necessary items such as nets and vines. "People only spend money on labor and land," Ms. Tuyen shared. In addition, she and her team directly instruct on cultivation techniques, planting time, and care to achieve the highest yield. In particular, the company guarantees 100% of the products. This is the key to making the difference. Farmers no longer have to worry about output. All quality products are purchased by the company with transparent prices, informed daily.
Ms. Lu Thi Tuyen attended the meeting with leaders of the Party, State and Vietnam Fatherland Front.
PHOTO: Contributor
From a few initial households, the model quickly spread. Up to now, Ms. Tuyen's company has linked up with about 10 production groups, each group has about 40 households, forming a network of nearly 400 farming households working together and benefiting together. The group leaders not only coordinate production but are also paid 500 VND/kg of purchased agricultural products, creating an additional source of stable income.
The birth of the Thien Phu SH model has changed the economic face of many families in Quan Ba and neighboring areas. From an income of several tens of millions of dong per year, many households have had an income of up to hundreds of millions of dong.
Ms. Lu Thi Tuyen started her business with Thien Phu SH Company Limited
PHOTO: Contributor
A typical example is the Ha Giang cucumber, which under her organization has become a valuable specialty. "Traders also confirm that Ha Giang cucumbers are the most valuable," she said. At peak prices, a kilo of cucumber sold in the garden can cost up to 14,000 VND, a dream number for highland agricultural products. Not only stopping at cucumbers, her company also purchases items such as tomatoes, squash, red peanuts, soybeans, sweet corn and ginger. Every day, the company's 3 trucks go in all directions, purchasing dozens of tons of agricultural products, then heading to major wholesale markets in Hanoi to supply to processing and export companies.
Currently, Thien Phu SH Company has become a strong enterprise, with annual revenue reaching tens of billions of VND. The model has linked production, creating jobs for about 1,200 members/year; supporting the consumption of 950 - 1,000 tons of agricultural products/year, providing more than 1,000 tons of fertilizer/year and pesticides worth 1 billion VND/year.
T HEART ALWAYS TOWARDS THE COMMUNITY
What makes the model of Ms. Lu Thi Tuyen different and sustainable is not only the smart business strategy, but also a kind heart that always turns towards the community. She deeply understands that, for farmers in Ha Giang, the biggest difficulty is not the hardship, but the harshness and unpredictability of natural disasters.
Therefore, she has built a humane risk support policy, acting as a solid "shield" to protect farmers. When a household in the network is unfortunately devastated by natural disasters, the company's support process is immediately activated. All input costs that the company provided at the beginning of the season, including seeds, fertilizers, and pesticides, are supported. "For those whose houses were completely destroyed by flash floods, the company will support them, without having to pay anymore, so that they can try harder," she confided. This helps families not be burdened with debt, have enough courage and resources to recover and reproduce for the next crop.
Every year, about 5-10 households receive this special support. Ms. Tuyen's work is a valuable spiritual medicine, igniting trust and solidarity. It turns the relationship between businesses and farmers into a strong symbiotic alliance, where risks are shared and successes are multiplied, creating a resilient and strong agricultural community amidst the myriad of difficulties of the rocky plateau. Her company also supports free fertilizer for schools to encourage tree planting at school. "I hope people know how to change the crop structure, grow together", that is her simple wish with the desire to sow green seeds of prosperity and hope across the rocky plateau of Ha Giang.
With her great contributions to the community, in 2019, Ms. Lu Thi Tuyen was awarded a certificate of merit by the Chairman of the People's Committee of the former Ha Giang province in the economic development startup movement. In 2025, Ms. Tuyen was honored to be one of the typical delegates representing all classes of people nationwide, participating in the meeting of leaders of the Party, State, and Vietnam Fatherland Front on the occasion of the 80th Anniversary of the August Revolution and National Day September 2.
Ms. Then Thi Nghiep (45 years old, Nung ethnic group), head of the "Thang melon group", one of 40 farmer groups organized by Ms. Tuyen, highly appreciated Ms. Tuyen's help in supporting farmers to do business and escape poverty. According to Ms. Nghiep, Ms. Tuyen has contributed to bringing new, high-yielding crop varieties to the locality, providing agricultural materials such as fertilizers and pesticides in advance, helping people have production conditions, thereby increasing productivity and income. Ms. Nghiep shared that before meeting Ms. Tuyen, her family mainly raised livestock and grew traditional crops such as rice and corn. After Ms. Tuyen supported her in switching to growing crops with higher economic value, the family economy has improved significantly. Ms. Nghiep has cooperated with Ms. Tuyen in this model for 3 years and affirmed that this is a very effective method.
Source: https://thanhnien.vn/chung-dong-mau-lac-hong-nguoi-phu-nu-giup-dan-lam-giau-tren-cao-nguyen-da-185251101221115795.htm
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