Diversify customer appreciation activities of the business

2023 is considered a difficult economic year, the production and business situation of enterprises is not very favorable. However, many enterprises in the province still have activities to show gratitude to customers in various, practical and meaningful forms.

Vinh Phuc Electricity Company gives gifts to families in difficult circumstances in Thang Loi village, Lien Son commune (Lap Thach).

Despite facing many difficulties and challenges, last year, Vinh Phuc Power Company (PC Vinh Phuc) still completed its assigned tasks well, ensuring continuous, safe and stable power supply, serving the province's socio-economic development and people's lives.

In 2023, the company's commercial electricity output will reach more than 4 billion kWh, an increase of more than 4% compared to 2022. This result, along with the efforts of the company's leaders, all officers, employees and workers, must also be mentioned with the support and companionship of electricity customers.

In response to the support and companionship of customers, since December 2023, the company has organized many programs and activities of gratitude. In particular, the opening activity is the response to the 9th EVN Pink Week launched by Vietnam Electricity Group, with the message "Thousand hearts - One heart".

To implement this activity, PC Vinh Phuc coordinated with the provincial Red Cross to organize a voluntary blood donation program; visit and give gifts to families in difficult circumstances in Thang Loi village, Lien Son commune (Lap Thach).

Go! Vinh Phuc Supermarket is offering discounts of up to 50% on thousands of confectionery, jams, beer, wine, soft drinks... to thank customers.

Along with social security activities, PC Vinh Phuc directly gave gifts to more than 120 large electricity consumers who actively participated in load adjustment during the hot season of 2023.

Directing affiliated power units to send technical staff to check the electrical system for customers; free installation of wires behind the meter, cleaning of transformer stations for businesses and supporting transformer testing for customers; repairing and installing new electrical systems for poor households and policy families; replacing light bulbs with energy-saving LED lights, etc.

At the same time, actively implement the program "Lighting up the countryside" through the installation of electrical systems and lighting bulbs for roads in villages and hamlets. Thereby, contributing to changing the appearance of the countryside, improving the material and spiritual life of the people.

As the leading prestigious motorbike sales and maintenance unit in the province, on this occasion, Nhung Hong Company Limited (HEAD Nhung Hong) has organized many promotional and gratitude programs to thank customers who have trusted, supported and used the unit's services over the past 20 years.

As one of the leading retailers in the province, Go! Vinh Phuc Supermarket also launched a series of attractive promotional programs to thank customers during the peak shopping season of Lunar New Year 2024.

Typically, the program of discounts up to 50% on thousands of items of confectionery, jam, beer, wine, soft drinks, decorations, household items, fashion clothes... takes place from January 11 to 24. Or the program "Giving Tet gifts - Making friendships", with attractive discounts for customers buying Tet gift baskets from 5 million VND or more.

In particular, from now until Lunar New Year, customers who shop at Go! Vinh Phuc with a bill of 500,000 VND or more will have the opportunity to enter a lucky draw to win many attractive prizes.

According to a representative of Go! Vinh Phuc Supermarket, promoting gratitude and promotional programs will impact customers' spending psychology and shopping needs. From there, it will directly impact the unit's sales.

With gratitude and promotion programs that have been and are being implemented, the supermarket expects sales during the peak shopping season of the Lunar New Year 2024 to have a breakthrough, achieving a growth rate of 15 - 20% over the same period last year.

Customers are a valuable asset of the business. Implementing a variety of programs and activities to show gratitude to customers shows gratitude and appreciation for their contributions over the past year.

This contributes to connecting and strengthening the relationship between businesses and customers. From there, it helps businesses build their image and reputation, promote production and consumption of goods, and increase revenue and profit in the following years.

Article and photos: Thanh Huyen

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