Da Nang organizes first branded goods promotion festival

DNVN - On the afternoon of June 4, the Department of Industry and Trade of Da Nang in coordination with BIGBANG Branded Goods Trading and Service Company Limited held a press conference to introduce the Branded Goods Promotion Festival - Mega Sale Da Nang 2025 and launch the program "Da Nang Summer Promotion Season 2025".

According to Deputy Director of the Department of Industry and Trade of Da Nang Do Thi Quynh Tram, the Brand Promotion Festival - Mega Sale Da Nang 2025 is one of the key activities of the program "Summer Promotion Season - Mega Sale Summer 2025" organized by the People's Committee of Da Nang City under the direction of the Department of Industry and Trade.

Press conference on the afternoon of June 4 to introduce the Brand Promotion Day - Mega Sale Da Nang 2025.

“Da Nang Summer Promotion Season – Mega Sale Summer Da Nang 2025 takes place from May 31 to August 31 at shopping malls, supermarkets and large stores across the city with the positive response of supermarkets and shopping malls such as Lotte Mart, Go Mart, Mega Market, Danavimart… and many reputable retail businesses in the area such as BQ, Savani, FM Style…; promotion levels up to 100%.

The Brand Promotion Festival - Mega Sale Da Nang 2025 will take place from June 12 to 15 (from 9:00 to 22:00) at Furama Resort International Convention Palace with a scale of 127 booths introducing more than 300 international and domestic brands. Diverse promotions on a variety of products with discounts up to 80%; issuing more than 10,000 additional discount vouchers to stir up the market.

At the festival, introduce and sell branded, quality fashion , cosmetics, perfume, sports, accessories, and consumer goods products of Vietnamese traders, branches of Vietnamese traders, and branches of foreign traders in Vietnam.

Deputy Director of Da Nang Department of Industry and Trade Do Thi Quynh Tram informed at the press conference.

Within the framework of the festival, there will also be a common booth displaying and introducing OCOP products, typical of Da Nang and Quang Nam, and a livestream sales activity on the Tiktok platform on June 12, contributing to supporting businesses in increasing brand recognition from online to offline.

According to Ms. Do Thi Quynh Tram, this is the first year that Da Nang City has coordinated with the business community to organize a large-scale, systematic summer promotion season, which is continuously connected with tourism trade promotion activities to introduce to the public a series of diverse and attractive promotional activities.

This demonstrates Da Nang City’s commitment to accompanying the business community in developing the domestic market, stimulating consumption and recovering the economy. Contributing to improving communication efficiency, increasing purchasing power, creating added value for businesses as well as consumers.

“The brand promotion festival - Mega Sale Da Nang 2025 in particular, the program "Summer promotion season - Mega Sale Summer 2025" in general will also contribute to promoting the image of Da Nang as a vibrant, friendly and attractive destination, especially during the international fireworks festival DIFF 2025", Ms. Do Thi Quynh Tram emphasized.

Hai Chau

Source: https://doanhnghiepvn.vn/kinh-te/da-nang-lan-dau-to-chuc-ngay-hoi-khuyen-mai-hang-hieu/20250604052054971