Promoting the application of technology in the design of handicraft products

Vietnam's handicraft booths at international fairs always attract many visitors.

In recent years, handicraft products have always been in the Top 10 export items with the largest turnover of Vietnam. The whole country currently has 1,864 craft villages, traditional craft villages and 115 recognized traditional occupations. Of which, Hanoi city alone has 327 recognized craft villages, traditional craft villages located in 24 districts, towns, including 268 villages recognized as craft villages, 59 villages recognized as Traditional Craft Villages with 6 groups of occupations, including: 70 craft villages processing and preserving agricultural, forestry and aquatic products; 22 craft villages producing handicrafts; 16 craft villages processing and processing raw materials for rural production; 200 craft villages producing wooden products, rattan and bamboo, ceramics, glass, textiles, yarn, embroidery, knitting, small mechanics; 14 craft villages producing and trading ornamental plants and 5 craft villages providing services to serve production and the lives of rural residents.

Mother of pearl, horn and wood carving products are popular in the European market.

Experts predict that the global handicraft market is expected to grow strongly in the coming years and will reach 1,204.7 billion USD by 2026. Vietnam is one of the main handicraft exporters in Asia and is second only to China.

Vietnam's participation in the new generation FTA network, notably the Comprehensive and Progressive Agreement for Trans -Pacific Partnership (CPTPP) and the Free Trade Agreement between Vietnam and the European Union (EU) - EVFTA, has created favorable conditions to expand export markets, and craft village products, including handicrafts, have the opportunity to participate in potential markets.

According to the Action Plan to implement the Strategy for Import and Export of Goods to 2030 of Hanoi city, the target for the period 2023-2025 is to increase export growth to 4.4% - 5%/year; for the period 2026-2030 to reach 5.1% - 5.5%/year; by 2030, 6-10 groups of handicraft products from Hanoi craft villages will be directly exported to foreign markets; at the same time, increase the proportion of handicraft exports to 3% - 5% of the city's export proportion.

However, Hanoi's traditional craft villages are also facing many difficulties and challenges on the journey to integrate into the world market, especially to meet the criteria of new generation FTAs. Currently, most craft village enterprises are facing difficulties such as: lack of space for concentrated production; lack of highly skilled labor force; lack of capital to invest in technology innovation, machinery and equipment to improve output and product quality; unstable source of raw materials and not yet able to build many product brands.

Besides, the traditional craft villages of Hanoi city still do not have synchronous investment in infrastructure to serve the development of cultural industries, such as works serving tourists to visit and shop for products; product display areas, parking lots, waste collection areas, restaurants, hotels, lighting systems; tour guides and interpreters in craft villages have not been properly trained in professional skills, expertise and foreign languages...

When Vietnam joins the new generation FTA network, in order for Vietnamese handicraft products to have a position in the world market, in addition to the group of solutions on socio-economic, environmental and institutional aspects, and the overall planning for industry development, it is necessary to promote the application of scientific and technological advances in design and production; at the same time, promote trade promotion activities, build consumption and export networks towards potential markets.

Source: https://daidoanket.vn/day-manh-ung-dung-cong-nghe-trong-thiet-ke-san-pham-thu-cong-my-nghe-10292173.html