Leverage the "digitalization" of traditional markets

Market of technology

Since the implementation of the Market 4.0 model, the appearance of many traditional markets in the Mekong Delta (MD) has changed significantly. The image of customers withdrawing and counting money has gradually been replaced by QR code scanning and quick money transfers.

Customers scan a QR code to pay at a retail point of sale.

At Vinh Long market, more than 200 traders have registered to become cashless payment acceptance points. Ms. Nguyen Thi Thu, a fruit seller, shared: “At first, I was hesitant and afraid of the hassle. But once I got used to it, I found it very convenient. Customers just need to scan the QR code and they don’t have to worry about paying too little or too much.”

In Dong Thap , the "Cu Lao Market 4.0" model deployed at Tan Thuan Dong market (Cao Lanh ward) is considered an important step forward in local commercial activities. The market management board coordinated with the bank to support traders in opening accounts and pasting QR codes at each stall for convenient payment. After only a few months of implementation, businesses have generated electronic transactions, showing the clear effectiveness of this model.

In Ca Mau , Rach Goc central market is one of the first places to apply the model. Ms. Tran Kim Sang, a grocery store vendor, said: "Before, I had to exchange small bills every day. Now, customers transfer money, I receive money quickly, safely, and without worrying about counterfeit money." According to statistics from local authorities, more than 90% of vendors at this market have equipped with QR codes, with 1,000 transactions per month.

According to a representative of the Department of Industry and Trade of Vinh Long province, the Market 4.0 model helps small traders improve their business capacity, access digital technology, make cash flow transparent, support tax management and prevent trade fraud. "This is an important step in digital transformation in the traditional trade sector, creating a foundation for expansion throughout the province," he emphasized.

Market 4.0 is not only a “market of technology”, but also a “market of trust”. When payment becomes simple, transparent and fast, buyers and sellers feel more secure, thereby contributing to building the image of a civilized and modern market while still maintaining the closeness and familiarity of the river region.

Countryside market takes on a new look

The emergence of Market 4.0 has significantly changed people's trading habits. Instead of carrying a thick wallet, now with just a smartphone, buyers can easily pay for even the smallest expenses.

In Can Tho City, the Market 4.0 model was piloted at An Thoi market, attracting a large number of traders and people to participate. Ms. Tran Thi Tham, a regular customer at the market, said: “I go to the market in the morning and just bring my phone. To buy fish, vegetables, meat, etc., I scan the QR code, which is fast and convenient. Sometimes I don’t have any cash on me, but I still feel secure going to the market.”

The Market 4.0 model is piloted at An Thoi market (Can Tho).

According to the Department of Industry and Trade of Dong Thap province, thanks to propaganda and specific instructions, people have begun to form a new habit of scanning codes instead of taking out their wallets. This method helps save time, reduces the risk of loss and contributes to building a civilized and safe shopping environment.

Not only does it bring convenience to consumers, Market 4.0 also helps management agencies easily grasp the business situation, control revenue sources, and ensure transparency in transactions. A representative of the Department of Industry and Trade of An Giang province said that when markets apply electronic payments, transaction data is stored and retrieved conveniently, creating conditions for state management, while helping traders easily access credit support and promotion programs.

In reality, bringing technology to the market is not only a story about payment, but also a process of changing business thinking. Many small traders, after getting used to digital payments, have boldly sold goods through social networks and e-commerce platforms, expanding their customer base and increasing revenue.

With the results achieved, the Market 4.0 model is becoming a symbol of digital transformation in daily life. When people, traders and the government work together, the familiar rural markets now have a new look - more dynamic, civilized, modern but still imbued with local identity.

After three years of implementation, the Market 4.0 model has proven its effectiveness: helping small traders to trade conveniently, people to easily access modern payments, and management agencies to make commercial activities transparent. From the initial steps in a few localities, up to now, Market 4.0 is spreading strongly across the country, contributing to forming the habit of cashless payment, promoting comprehensive digital transformation in the fields of commerce and social life.

An Xuyen

Source: https://doanhnghiepvn.vn/chuyen-doi-so/don-bay-so-hoa-cho-truyen-thong/20251027093942068