The driving force to clear the "flow" of goods

11:36, 24/07/2023

BHG - Identifying trade promotion (XTTM) as a bridge, an effective lever to help businesses, cooperatives, production and business households research the market and find customers, our province has synchronously deployed solutions to remove difficulties in XTTM, creating motivation to clear the "flow" of goods and increase competitiveness, find STABLE output for products, goods and services, contributing to local socio-economic development.

Identify the difficulty

People and tourists learn about and shop for typical products of the province.

In recent times, our province has promoted trade promotion activities, promoted production and business, and supported enterprises and cooperatives in finding partners and expanding stable consumption markets. It has opened display points, introduced OCOP products, key products of the province, and supported the formation of display booths, introduced local products, serving the sightseeing and shopping needs of people and tourists.

Deputy Director of the Department of Industry and Trade Tran Viet The said: Through trade connection, finding markets for products, promoting and introducing typical products at exhibitions, supply and demand connection conferences... the value of OCOP products, the province's key products, has been raised, increasing competitiveness in the market, helping farmers feel secure in developing production, bringing high economic efficiency. Information and propaganda work helps consumers in major markets identify and understand the value of typical products; contributing to promoting the image of culture, tourism and people of the northernmost land.

In particular, promoting the application of information technology and digital transformation in promotion activities, supporting the consumption of OCOP products and key agricultural products of the province on e-commerce trading floors has helped consume a large amount of products. Supporting brand development and product consumption helps businesses raise awareness, focus on investing in labels, improving designs and packaging, improving product quality and competitiveness; helping typical local products gain a foothold in the market, creating trust for consumers.

However, due to the impact of the pandemic and the digital technology trend, traditional trade promotion activities have been disrupted for a while. The consumption of products on e-commerce platforms is not high, due to the transportation of goods and online payment; traditional buying and selling habits of people in daily life and business activities; products are mainly seasonal, have a short harvest time, are fresh, and are difficult to preserve during transportation... leading to not meeting the needs of buying and selling on e-commerce platforms.

Director of the Department of Agriculture and Rural Development Hoang Hai Ly said: Because the current production of the people is still fragmented, dispersed, and seasonal; the forms of production organization have increased in quantity but the quality of activities is weak. The linkage chain is not effective, not really linking the growing area with processing and consumption; many products have large output but are mainly consumed in raw form or have just been preliminarily processed, leading to low product value, affecting the implementation of trade promotion activities. Some enterprises, cooperatives, production and business units have not clearly demonstrated their responsibility in improving product quality; many production units only focus on the stage of making products and consuming them through traditional channels, lacking interest and investment in the application of information technology and human resources, so trade promotion is not very effective...

Synchronize removal solution

“Growing wings” for agricultural product brands, our province has built a Project “Innovation, improving the quality and efficiency of trade promotion activities in the province by 2025, with a vision to 2030”, focusing on promoting the implementation of modern trade promotion methods, applying information technology, digital technology platforms and applying the national digital trade promotion ecosystem. Promoting the role and autonomy of enterprises and cooperatives in implementing promotion activities; gradually bringing trade promotion activities into depth, increasing quality and quantity effectively and sustainably.

Standing Vice Chairman of the Provincial People's Committee Hoang Gia Long shared: The province identifies key and focal trade promotion activities, focusing on supporting potential and strong products; orienting the implementation and promoting the internal strength of enterprises, cooperatives, production establishments, and craft villages. Linking trade promotion activities with tourism development, services, agriculture, application of science and technology; national target programs and local trade promotion activities with the national trade promotion program to increase resources. Forming and developing diverse trade promotion methods, creating motivation for production and business activities; acting as a solid bridge, linking production with the consumer market to promote the potential and advantages of the province. Creating conditions for the province's products to build brands, trademarks, and register geographical indications to increase competitiveness and affirm their position in the domestic market; Encourage the development of production of export products with their own competitive advantages, with the ability to penetrate and create stable market shares in regional and world markets.

To realize the set goals, the province focuses on diversifying and promoting the application of information technology and digital communication systems in propaganda and information on trade promotion. Closely managing and monitoring the production process, product quality, applying science and technology to production; building packaging, labels, and brands for the province's key products to serve the promotion and consumption of products. Supporting the export promotion of key products, large-scale OCOP products with advantages of the province. Diversifying trade promotion methods; improving the quality of human resources; encouraging and supporting the establishment of enterprises operating in the field of trade promotion, to provide services in a professional and methodical manner...

Article and photos: KIM TIEN

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