In the development roadmap, tourism is identified by Thanh Hoa province as a key economic sector, contributing significantly to the province's growth. Thanh Hoa has set goals and built plans for both the short and long term. In particular, in 2024, the province aims to welcome 13.8 million visitors, with total tourism revenue reaching 32,387 billion VND.
In recent years, although Thanh Hoa tourism has welcomed a large number of visitors, the revenue from tourism is not as large as in some localities. Tourists to Thanh Hoa are mainly domestic tourists, with short stays and low spending. Thanh Hoa tourism has not yet reached many potential international tourist markets.
In order to stimulate demand and attract tourists, in 2024, Thanh Hoa tourism industry will coordinate to organize 145 cultural, sports and tourism events to contribute to realizing the message "Thanh Hoa Tourism - Fragrance of Four Seasons". This is a necessary condition in addition to the rich natural, historical and cultural resources that Thanh Hoa has. However, the sufficient factor is still to promote these values and potentials to international tourists, so that visitors can access information about the destination.
Based on these requirements, the Department of Culture, Sports and Tourism of Thanh Hoa has just worked with representatives of the BBC Group of the United Kingdom - the leading unit in the field of international media today on cooperation in promoting Thanh Hoa tourism in the coming time. The two sides have agreed to cooperate and committed to close coordination, in which BBC News committed to prioritizing support for the Department of Culture, Sports and Tourism of Thanh Hoa in promoting Thanh Hoa tourism to international friends in the most effective way.
Promoting cultural and tourism values to the world through international media channels is a suitable direction today to attract the world's attention. Many tourist destinations of provinces and cities such as Hanoi, Ho Chi Minh City, Thua Thien Hue, Ninh Binh, Quang Ninh, and some provinces in the Southwest have appeared on international media channels such as BBC, CNN, Reuters, and these destinations have attracted a large number of international visitors in recent years.
The time of doing tourism by waiting for visitors to come is over. In the current period, to develop tourism, we must constantly promote and connect. Connecting will help tourism products become more attractive to visitors. By bringing Thanh Hoa tourism to the world, to welcome visitors from potential markets in the near future, it promises to open a new future for Thanh Hoa tourism.
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