Young people 'tour' heritage by phone: Technology promotes sustainable tourism

The Vietnam Cultural Heritage Conservation Support Fund in collaboration with the TikTok LIVE platform officially launched the program "Vietnamese Beauty Season 3: Touching Heritage", aiming to bring cultural heritage closer to the community through creative livestream technology.

Launching ceremony of the program “Vietnamese Beauty Season 3: Touching the Heritage”. (Photo: Khanh Huyen)

This is the third season of the “Vietnamese Beauty” series, but this year marks a turning point when heritage is placed at the center, both as a fulcrum and a source of creative inspiration. The event not only continues to promote the traditional effectiveness of the previous two seasons, but also opens a new journey: Combining modern technology and traditional cultural values ​​to promote sustainable tourism .

Mr. Nguyen Lam Thanh, Representative of TikTok Vietnam, shared: “We believe that technology can help renew the perception of heritage, making seemingly distant cultural values ​​closer to young people. TikTok LIVE is the bridge connecting emotions, allowing viewers to not only 'see' but also truly 'touch' heritage.”

Mr. Nguyen Lam Thanh, Representative of TikTok Vietnam, shared at the event. (Photo: Khanh Huyen)

The program includes two phases: Phase 12-18/5 will host an online event for livestream content creators, aiming to spread the message of pride in Vietnamese heritage. Outstanding faces will be selected to accompany Phase 2 with a series of offline activities from June 1-10 in 5 localities rich in heritage values: Hanoi , Phu Tho, Ninh Binh, Thanh Hoa and Hue.

The entire journey will be broadcast live on the official channel @tiktoklive_vietnam, taking the audience to explore the unique features of each land - from ancient architecture, traditional customs to culinary quintessence. The creators will become storytellers, leading the audience in a close, lively style.

“Vietnamese Beauty” season 2 ran for more than 60 hours and attracted more than 10 million views.

In the previous season, “Vietnamese Beauty” conducted more than 60 hours of livestreaming from Khanh Hoa, Phu Yen, Lam Dong provinces and attracted more than 10 million views. This year, the program has been expanded in scale, with more in-depth content, exploring Vietnam’s ancient capitals through a fresh, emotional perspective of the young creative generation.

Speaking at the event, Ms. Nguyen Thi Thu Huong - Deputy Director of the Vietnam Cultural Heritage Conservation Support Fund - emphasized: “Technology is no longer a dry field in the research lab. With a platform like TikTok LIVE, each smartphone is a 'window' opening to the world. Heritage is no longer just in books or museums but can be felt vividly, authentically and inspiringly.”

As part of the program, experts in culture, media, technology and tourism will discuss the potential for sustainable tourism linked to heritage, the role of social media in raising public awareness about conservation, and how little-known heritage sites can become attractive destinations.

Augmented reality (AR), big data and artificial intelligence (AI) are also included in the program as tools to help create vivid and personalized heritage experiences. The values ​​that are hidden in ancient towers, communal houses or community memories can now be seen on the phone screen, a new form of approach that is highly interactive and suitable for young people.

Content creator Kim Thao Anh (@kimthaoanh) excitedly shared: “I am proud to be a part of the program. This is an opportunity for young people to explore cultural destinations even if they do not have the opportunity to visit them in person, and for international friends to know more about the beauty of Vietnam’s heritage.”

Khanh Huyen

Source: https://vtcnews.vn/gioi-tre-di-tour-di-san-bang-dien-thoai-cong-nghe-thuc-day-du-lich-ben-vung-ar938283.html