GOYA turns 8: the journey of continuous breakthrough of a Vietnamese brand

From zero to a million steps

GOYA started from a seemingly simple question: “Can Vietnamese people create a good pair of running shoes for themselves?” That question became the beginning of a long journey – full of challenges, but also full of pride.

Over the past 8 years, GOYA has continuously improved and innovated. From the Training Plus line of shoes for new runners, to high-performance products such as the Photon Full Carbon trusted by professional athletes, each GOYA design has a strong Vietnamese imprint – from technique to spirit.

CEO GOYA VIETNAM - Dang Quoc Sang

Constantly breaking through

Unlike many brands that are born to sell products, GOYA exists with a clear vision: to become a Vietnamese brand that inspires movement and action – through shoes made by Vietnamese people.

GOYA not only invests in products, but also builds communities. Programs such as GOYA Elite Team, Break the Limit, or most recently, the cooperation with Nguyen Thi Huyen - a Vietnamese athletics legend - as an exclusive brand ambassador, have created a close connection between the brand and users.

8 years – A milestone, many meanings

For GOYA, 8 years is not just a number, but a milestone that affirms perseverance and belief: that kind things, done properly and with all the heart, will always have a place.

“We have never chosen the easy path. From product quality to communication with the community, GOYA always chooses to do the real thing, listen to the real thing and develop the real thing. The trust of millions of runners is the biggest reward we have received in the past 8 years.” – Brand representative shared.

To celebrate its 8th birthday, GOYA will be launching a series of special gratitude activities nationwide: product promotions, community events, internal races, technical workshops, and surprises exclusively for loyal customers. Each program has a single goal: to say thank you to those who have empowered the GOYA journey.

Looking forward

GOYA is 8 years old – still very young compared to big brands. But that youth is the driving force for GOYA to continue to break through, to continue to change, and to continue to ask the question: how can Vietnamese people be more proud of their progress?

The journey is long. But with the foundation already in place and a community growing stronger every day, GOYA believes that extraordinary things always start from simple things – like a good pair of shoes, like a step in the right direction.

Source: https://tienphong.vn/goya-tron-8-tuoi-hanh-trinh-khong-ngung-but-pha-cua-mot-thuong-hieu-viet-post1752157.tpo