The Organizing Committee honored 150 products and services of 124 enterprises in 18 product and service groups recognized by the Steering Committee of the Campaign "Vietnamese people prioritize using Vietnamese goods" of Hanoi city as TOP Vietnamese products loved by consumers in 2025. Of which, TOP 1 has 25 products; TOP 2 has 35 products; TOP 3 has 40 products; TOP 4 has 50 products.
Mr. Nguyen The Hiep (Deputy Director of Hanoi Department of Industry and Trade - Head of the program's Organizing Committee) said: "This year, during the implementation process, the Organizing Committee had to make great efforts to mobilize businesses to participate, and at the same time accompany each unit in mobilizing product improvement, completing documents, and improving quality according to the program's criteria. Not only stopping at the organization stage, the Organizing Committee also continuously innovates its methods, strengthens communication on dozens of press channels, television, social networks and direct activities at supermarkets, shopping centers... to bring Vietnamese products and services closer to consumers, creating a widespread and sustainable ripple effect."
Evaluating the quality of products and services participating in 2025, Ms. Nguyen Thi Cuc, President of the Vietnam Tax Consulting Association, arbitrator, international arbitrator VIAC - Head of the program's jury, commented, "In 2025, businesses have invested and carefully prepared products and services, meeting the criteria, quality as well as improving the form and design to be able to achieve high rankings through consumer votes and the jury's evaluation. I consider this a very encouraging signal, showing that Vietnamese businesses have been increasingly interested in improving competitiveness in the domestic market, bringing quality Vietnamese products to consumers."
By promoting multi-platform communication, reaching millions of people at supermarkets, shopping malls, walking streets, public places and online environments, Vietnamese brands - from large enterprises, small and medium enterprises, to start-up models, have had the opportunity to reach consumers widely, building an image of safe - quality - transparent products in the context of increasingly complex counterfeit and fake goods.
Accordingly, the Organizing Committee recorded 548,326 votes in both online and in-person forms in 2025, demonstrating a clear increase in consumer interest, especially in many industry groups such as: consumer goods, fashion , household appliances, furniture, food, beverages, agricultural products, handicraft products, OCOP products... receiving a high number of votes, demonstrating a positive shift to prioritizing Vietnamese goods in daily consumption choices.
Through diverse forms, bringing Vietnamese goods closer to consumers, at the same time opening up favorable opportunities to promote business development, thereby contributing to the overall growth of Hanoi city in 2025. Specifically, the total product in the area (GRDP) of Hanoi in the first 9 months of 2025 increased by 7.92% over the same period in 2024.
With hundreds of products and services certified and honored each year, it can be affirmed that the Vietnamese Goods Voting Program loved by consumers has been and is one of the important activities of the Hanoi Industry and Trade sector in particular and Hanoi city in general in building culture and consumption habits of Vietnamese people with Vietnamese goods, connecting supply and demand, promoting production and consumption of Vietnamese goods in the market.
Thereby, raising awareness among businesses to produce high-quality goods, increasing competitiveness for Vietnamese brands, and promoting the effective implementation of the campaign "Vietnamese people prioritize using Vietnamese goods".
Source: https://baotintuc.vn/kinh-te/ha-noi-ton-vinh-150-san-pham-dich-vu-duoc-nguoi-tieu-dung-yeu-thich-20251129223254819.htm
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