
Hanoi Tourism Ao Dai Festival 2025 will take place in early November 2025 - Photo: M.PHUC
On the afternoon of October 31, the Hanoi Department of Tourism announced the official activities that will take place within the framework of the Hanoi Tourism Ao Dai Festival 2025.
This is an annual activity of the city to promote tourism in the capital associated with honoring, preserving and spreading unique intangible cultural values - Vietnamese ao dai.
This year's festival, taking place over three days at the Hanoi Museum and Hoan Kiem Lake walking street, will bring a colorful cultural space.
Speaking at the press conference, Deputy Director of Hanoi Department of Tourism Nguyen Tran Quang said that after 4 years of organization, Hanoi Tourism Ao Dai Festival has attracted the attention of people and tourists, spreading the love of Ao Dai, promoting Ao Dai as an impressive souvenir product for international tourists when coming to Hanoi, Vietnam.
At the Hanoi Museum, the festival opens a vibrant cultural space where traditional values are recreated and sublimated in contemporary life.
More than 80 elaborately decorated booths, bringing together designers, ao dai brands, weaving, sewing, embroidery, silk villages and typical craftsmen from Hanoi and many localities across the country.
Not just a display area, this is also a journey to discover heritage - where every piece of fabric, every stitch tells a story about Vietnamese hands, soul and identity.

The Hanoi Ao Dai Tourism Festival will take place at the Hanoi Museum and Hoan Kiem Lake walking street - Photo: M.PHUC
Many exciting activities in the festival:
1. Photo exhibition "Hanoi - Heritage Ao Dai", looking back at the journey of Ao Dai through the perspective of art - fashion - culture
2. Experiential workshop series: try embroidering folk motifs, drawing decorative patterns on ao dai, making accessories and jewelry (such as straw bags, clogs, bracelets), making bamboo dragonflies...
3. Traditional art performances: ca tru, cheo, quan ho, xam...
4. Folk games
5. Opening night of "Hanoi Ao Dai - shining heritage essence"
6. Children's Ao Dai performance "I love Hanoi", carrying the pure and innocent breath of Hanoi's childhood.
7. Final round of the design contest "Ao Dai - connecting heritage"
8. The Ao Dai parade around Hoan Kiem Lake includes the reenactment of the Ao Dai Village Ancestor Procession, the Bach Hoa Walking Program and the Ao Dai innovation of Hoan Kiem Ward women, and the Hanoi City Heritage Ao Dai Club, gathering more than 1,000 people in Ao Dai and traditional costumes.
9. "Touch Autumn Hanoi" experience tour by double-decker bus
10. Ao Dai performance program "Capital women integrate and develop"
The festival will take place from November 7 to 9 at Hanoi Museum and Hoan Kiem Lake area.
Source: https://tuoitre.vn/hang-ngan-ta-ao-dai-cung-khoe-sac-trong-le-hoi-ao-dai-du-lich-ha-noi-2025-20251031183042089.htm






Comment (0)