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| OCOP Na Hang product introduction and sales point in village 4, Na Hang commune, Tuyen Quang province |
According to Plan No. 999/KH-SCT dated September 25, 2025, the Department of Industry and Trade of Tuyen Quang was assigned to preside over and support the construction of 01 point of introduction and sale of OCOP products in 2025, with a total maximum support budget of 150 million VND from the National Target Program. The plan clearly defines the requirements for the point of sale, including location criteria, arrangement of display space, area ratio for OCOP products and operating conditions according to Decision 950/QD-BCT of the Ministry of Industry and Trade . On that basis, the Department of Industry and Trade conducted a survey, selected a suitable location and issued a Decision approving the location to carry out the task of "Building a point of introduction and sale of OCOP products" at Group 4, Na Hang Commune. This is an area with favorable traffic conditions, close to eco-tourism routes, suitable for promoting local products to tourists and consumers.
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| Products are neatly displayed on shelves. |
In line with the program's requirements, the Department of Industry and Trade directly guided Na Hang Trade and Tourism Company Limited to complete the store according to OCOP criteria. Support content includes: Consulting on sign design, booth layout, selection and installation of equipment for product display. Standardizing the display space is considered an important factor to ensure the effective operation of the point of sale, meeting the needs of consumers and tourists. In addition to technical support, the Department of Industry and Trade also implemented communication activities to improve promotional effectiveness, including designing and printing product introduction documents, posting articles on Tuyen Quang Online Newspaper and organizing the opening event of the point of sale. This is a practical solution to help spread information about OCOP products, while enhancing the recognition of the OCOP point of sale system in the province.
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| Dried buffalo meat product, Ocop product of Na Hang Trade and Tourism Company Limited. |
Currently, Na Hang Trading and Tourism Company Limited is actively implementing the items according to the instructions. The product introduction and sales point, when completed, will dedicate over 70% of the area to OCOP products and local key products, focusing on typical industries such as Shan Tuyet tea, wild honey, dong vermicelli, herbs, dried buffalo meat, dried beef, sausage, etc.
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| Many tourists come to visit and buy products at the introduction point. |
The OCOP product introduction and sales point in Na Hang commune is expected to become a reliable address to introduce local specialties to tourists and consumers. This model has contributed to promoting product consumption, increasing income for cooperatives and production households, and supporting the branding of the province's specialty products. The completion and operation of the Na Hang OCOP product introduction and sales point affirms the efforts of the Department of Industry and Trade in effectively implementing the OCOP program and promoting local economic potential. This will be a model to be replicated in the coming time, contributing to promoting the development of trade and services and enhancing the value of typical products of Tuyen Quang.
Le Lam
Source: https://baotuyenquang.com.vn/cong-thuong-tuyen-quang/202512/hoan-thien-diem-gioi-thieu-va-ban-san-pham-ocop-tai-xa-na-hang-6a0731b/
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