Since then, Phu Quoc ( Kien Giang ), Da Nang, Quang Ninh, Can Tho... have been chosen by billionaires around the world for high-class tourism events and investment plans. The world has gradually come to know Vietnam as a destination for the "rich".
On the afternoon of March 8, 2019, the JW Marriott Phu Quoc Hotel became the focus of Vietnamese media when it welcomed 600 guests from the Indian aristocracy to attend the wedding of a billionaire from this country. The guests were all tycoons, people from the richest class in India.
Due to the culinary specialities, all the food for this wedding party was transported from India by private plane. 50 famous Indian chefs were invited to Phu Quoc to prepare the dishes. In addition, 225 wedding service staff were also brought from India; 125 artists from Russia, the US, Italy, Thailand and Vietnam were also invited to serve the wedding party with unique art forms for tea parties, operas...
A super luxurious wedding was held in Phu Quoc, carrying the important message of the host family, which is the determination to put Phu Quoc on the map of the best wedding venues in the world . The reason is that Phu Quoc has many beautiful landscapes, Phu Quoc people are friendly, there will be many special features in the wedding parties of the couples...
The wedding atmosphere was more bustling than a festival day.
Tuisha Seksaria and Gaurav Palrecha chose Da Nang City to host the important occasion
In early 2020, an Indian wedding event organization company came to Yen Tu Mountain (Uong Bi City, Quang Ninh) for a survey. According to Ms. Nguyen Thi Thu Ha, General Director of Tung Lam Development Joint Stock Company, Indian guests really like the unique cultural space of Vietnam recreated at Yen Tu. This place ensures absolute privacy, diverse services and a system of luxurious rooms. They are willing to spend money to experience and have deposited for a plan to organize a lavish wedding of an Indian billionaire. This billionaire did not hesitate to book the entire resort and cultural center of Yen Tu for 3 days for a wedding with about 300 guests with a total amount of up to millions of USD. Unfortunately, due to the outbreak of the epidemic, the plan had to be canceled. However, as soon as Vietnam opened to tourism, the company contacted again and the two sides are continuing to negotiate for the wedding of another Indian tycoon next year.
After a 1-year hiatus due to the pandemic, in June 2022, the super yacht Aviva of British billionaire Joe Lewis, owner of Tottenham Hotspur Club, returned to Can Tho City to continue to heat up the name of Vietnam on the world tourism map after the Covid-19 pandemic. During that return trip to Can Tho, the British billionaire partly wanted to express his love and affection for the river land that he had visited twice, and partly to survey to realize the intention of bringing the World Yacht Club to Can Tho, the members of about 80 yachts are all billionaires. Sharing with the press, Joe Lewis said he wanted to inspire the interesting features of the culture of the Western river region, as well as the hospitality of Vietnamese people in Can Tho to friends around the world.
Billionaire Joe Lewis talks with Can Tho leaders
With its natural advantages, the beautiful beaches along the central coast of Vietnam have also "caught the eye" of the world's tycoons. On the morning of January 24 (the 3rd day of the Lunar New Year 2023), at Da Nang International Airport, a grand welcome ceremony took place for the Indian billionaire's family to Da Nang City to hold their son's wedding.
The bride and groom of the Indian billionaire family, Tuisha Seksaria and Gaurav Palrecha, along with more than 350 guests and a team of 100 event staff and chefs from India, kicked off the new year for the tourism capital of Central Vietnam with a super wedding at a 5-star resort on the coast of Da Nang, where many large international events have taken place. The billionaire family was accompanied by dozens of photographers, bloggers... to promote the event.
Bride Tuisha and groom Gaurav shared the reason they chose Da Nang as the wedding venue because they were attracted by the wonderful beauty of this place, with both rivers and seas, and a fresh and pleasant climate. This is not the first time Da Nang has been favored by Indian tycoons. After the "debut" of the Indian billionaire in Phu Quoc, from November 19 to 24, 2019, another wedding organizer in Koltaka (India) also brought another grand wedding for 700 guests to the Sheraton Da Nang Hotel.
Being very passionate about bringing the million-dollar weddings of Indian billionaires to Vietnam, former Vietnamese Ambassador to India Pham Sanh Chau once expressed his ambition to turn Vietnam into a wedding venue for Indian tycoons. According to Mr. Chau, Indian weddings have entered the dictionary with very typical features such as grandeur, all the money saved in life will be spent on the wedding, entertaining friends to show the position, social status of the owner as well as their relationships.
In the past, Indians often chose Bangkok (Thailand) as an affordable destination to hold their weddings. For middle-class families, they went to Middle Eastern countries, and for those with more money, they went to Italy. It was normal for each wedding to cost tens of millions of USD. Therefore, if we "catch the right pulse", organizing million-dollar weddings for the super-rich will open a new direction for Vietnam tourism. From image, brand to service will also be raised to a new level.
International tourists arrive in Ha Long by ship, March 6
La Nghia Hieu
As expected by Mr. Pham Sanh Chau, in addition to the tourism products that are increasingly being taken care of by Vietnamese tourism development corporations to raise their international standards, the presence of more and more giants is helping Vietnam become the center of attraction for the world's top-class hotel brands. Across the country, Marriott, Accor, Best Western International, Hyatt... are increasingly expanding their operations in Vietnam. Most recently, the world's leading American hotel brand, Marriott International, has just announced the signing of an agreement to manage three new luxury resorts in our country, marking the first appearance of the two brands Ritz-Carlton Reserve and The Luxury Collection in the Vietnamese market, on Hon Thom Island, a tropical paradise on the pearl island of Phu Quoc.
Indian tourists excited to arrive in Da Nang city
Mr. Rajeev Menon, President of Asia-Pacific (excluding China) Marriott International, commented: Vietnam has always been an attractive destination for international tourists because of its natural landscape and cultural relics imbued with local identity. At the same time, the need to experience high-class international brands is also a potential demand for domestic tourists.
"India is the world's largest potential tourism market with a huge willingness to spend money. Therefore, Marriott's presence in Vietnam is not only to anticipate the trend of high-class tourism but also to continue promoting Vietnam, an attractive destination with many interesting experiences to 190 million Marriott Bonvoy members worldwide," said Mr. Rajeev Menon.
After nearly 3 years of working and living in Vietnam, Mr. Madan Mohan Sethi, Consul General of India in Ho Chi Minh City, shared that he has been to Nha Trang (Khanh Hoa) more than 20 times, to Phan Thiet (Binh Thuan) more than 10 times, but each time he has had new experiences. According to Mr. Madan, recently, some luxury tourists and Indian billionaires tend to look for new experiences on special occasions such as weddings, wedding anniversaries, honeymoons, etc. Couples are willing to spend a lot of money to have interesting experiences and Vietnam has many advantages.
For example, Phu Quoc is one of the most suitable places to hold lavish weddings. In addition, there are cultural heritages and many green spaces such as walking along the rivers, immersing in the cajuput forests in Kien Giang, An Giang; many unique tourism products such as sightseeing, exploring caves, scuba diving, eco-tourism; diverse products for young couples, family guests, business guests who want to go on business trips such as in Ho Chi Minh City, Da Nang, Can Tho, Hanoi...
International tourists arrive at Cam Ranh airport (Khanh Hoa) on the first day of 2023
The Quang
However, relying on natural resources alone is not enough. In the world, one of the "paradise islands" that is always in the top of the list of must-see destinations every year is Bora Bora - the jewel of France. The island is hidden among the enchanting lagoons in the South Pacific, part of the Polynesian archipelago (belonging to France) with a warm climate all year round, and is also a place where the most luxurious experiences from leading resort brands such as InterContinental, Four Seasons, St Regis, Le Meridien... This place is also always a favorite destination of tycoons and famous stars such as Meg Ryan, Ellen DeGeneres or Kim Kardashian... Similarly, Maldives is also such an island. There, in addition to the picturesque nature, the "brand names of brands" in the hotel industry such as Four Seasons, One&Only, Six Senses... are a guarantee that when you come to Maldives, you will enjoy the world's top-class services.
From the success of Bora Bora or Maldives, Associate Professor Dr. Tran Dinh Thien, former Director of the Vietnam Economic Institute, affirmed: To become a luxury tourist paradise of the world, the advantage of natural landscape, rich cultural history or the friendliness of the people are only necessary conditions. The sufficient factor for success lies in the "attraction" from premium experiences. The super-rich require specific and special service conditions. To bring these "gentlemen" to Vietnam to spend money, those somewhat strict conditions must be met. First, the types of service providers must have very high standards. Along with that, the entire institutional system must be public and transparent, cannot cause difficulties or create barriers for tourists. From public services, providing conditions such as visa procedures, entry to private services such as transportation, accommodation, entertainment, dining, shopping... must meet their high-class enjoyment requirements. Hotels must be luxurious, entertainment, shopping, dining, etc. must be of high quality. Destinations must build a tourism culture for the entire community. Vietnam must thoroughly supplement safety and security issues, in addition to static advantages.
"The successful experiments in Da Nang and Phu Quoc have shown that attracting the tycoons and the super-rich not only brings huge economic benefits but also further guarantees Vietnam's image in the international arena. In the future, these models will certainly expand to Nha Trang, Binh Thuan, Quy Nhon... If each locality knows how to take advantage of its natural advantages, knows how to upgrade and upgrade its advantages to a high level, it will create special attractions for tourists," said Mr. Thien.
Vietnam needs unique and classy projects
According to Mr. Thien, to do that, it requires great companionship, support and encouragement from the government's policies. Currently, the Government's approach to tourism infrastructure development is relatively open. The airport network is also being researched and built in the spirit that not every place needs a large, large-scale airport like Long Thanh or Tan Son Nhat, but there are field airports and helicopter airports to meet the individual needs of specific customers. Such as the proposal to build an airport on Ly Son Island or Van Phong area for helicopters and seaplanes... are initiatives being considered. That is a very positive approach.
"The trend has appeared and favorable policy signals have also appeared. The important thing is that we must know how to do it. Aviation must know how to connect with tourism, tourism must know how to connect with many other industries to create complete products. Only then will there be supply ecosystems that can take full advantage of their advantages, attracting the super-rich and foreign billionaires to come to Vietnam to spend money," Associate Professor Dr. Tran Dinh Thien emphasized.
![[Photo] Prime Minister Pham Minh Chinh chairs the second meeting of the Steering Committee on private economic development.](https://vphoto.vietnam.vn/thumb/1200x675/vietnam/resource/IMAGE/2025/11/01/1762006716873_dsc-9145-jpg.webp)
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