'Apple Legend' Can't Save Us From iPhone Addiction

Jony Ive (left) and Tim Cook in 2018. Photo: David Paul Morris/Bloomberg .

As a legendary designer who has been with Apple for nearly three decades, Jony Ive is haunted by the fact that he was the one who contributed to the creation of the iPhone. This device is the symbol of a generation of products and the catalyst for the smartphone revolution and the explosion of social networks around the world.

Now, after leaving Apple and founding his own design company, LoveFrom, Ive is collaborating with OpenAI to develop an AI-centric hardware device that, according to Ive, is expected to help him “redeem” society for creating a world that is too dependent on screens.

In an interview with Stripe CEO Patrick Collison, Ive spoke candidly about the “turbulence” of the modern smartphone-obsessed world.

He argues that social media is a larger social “illness.” Ive avoids getting into specifics about what’s actually wrong with the apps today, beyond the obvious things like radicalizing views and spreading misinformation.

Ive worked at Apple for 27 years before leaving his position as Chief Design Officer in 2019. His legacy spans everything from the first-generation iMac to the iPod and then the iPhone, all of which were part of the Steve Jobs era.

“When you innovate, there are bound to be unintended consequences. But with some of the products that I’ve been very involved in, I think there have been unintended consequences. They’ve been unpleasant consequences. The problem is, even if it wasn’t intended, I think I’m partly responsible. And that weighs on me,” Ive said.

At present, information about LoveFrom and the AI ​​device that Ive is developing is still very vague. He is collaborating with designer Marc Newson and receiving support from many famous investors. However, there are still many doubts.

Last year, the market experienced a wave of personal AI devices that had the ambition to replace smartphones. But most of them failed. The most prominent was the Humane Ai Pin. The device provided access to an AI chatbot when connected to the Internet, but could barely perform the tasks that traditional smartphones do so well. Humane eventually sold all of its assets to HP.

Another example is the Rabbit R1, which promised to deliver a cutting-edge AI experience but ended up being more of a fancy tech toy than a truly useful tool.

“What makes me optimistic about AI is that it's very rare to have a discussion about AI that doesn't include serious concerns about safety,” Ive told Collison.

Doubts about artificial intelligence are indeed growing, both about its societal impact and about whether AI can deliver on all the promises made by big tech companies.

According to Gizmodo , there are signs that the development of AI using current training methods is slowing down. Mainly because of the lack of new data to "feed" the models. However, AI has been and is disrupting many social institutions.

New York Magazine recently reported that many students are using AI chatbots to write essays en masse. Some are even so sophisticated that they intentionally add spelling errors to their papers or use multiple chatbots to bypass teachers' detection systems.

That’s not to mention the more serious copyright implications, or the risk of massive job losses in creative industries like writing, design, journalism, and art. If Ive’s next device simply allows users to interact with another chatbot, that’s not enough.

Source: https://znews.vn/huyen-thoai-apple-cung-khong-the-cuu-chung-ta-khoi-con-nghien-iphone-post1552329.html