Discover the beauty of 63 provinces and cities through the lens of Saigon Beer

Honoring its own identity but not forgetting to spread the essence of 63 provinces and cities, Saigon Beer once again scored points in the hearts of Vietnamese consumers with its newly launched advertising campaign - "A million different dragon qualities create Vietnamese qualities".

The honor for local identity has always been an important factor that Bia Saigon has focused on in its communication activities. Re-emerging with the creative advertising campaign "A million different dragon qualities - Creating Vietnamese qualities", that spirit is more strongly reinforced than ever. Bia Saigon has cleverly integrated the close correlation between personal colors and local imprints to highlight the diverse beauty of regions across the country. For Bia Saigon, "dragon qualities" not only symbolize strength but also represent the unique identity of each individual and locality. It is the combination of these "million dragon qualities" that creates the proud "Vietnamese qualities". Joining hands with local "dragon qualities"

Opening with a series of 5 short films "One Hundred Percent Dragon Essence", made by talented young filmmakers. Each episode is a journey to discover the "dragon essence" typical of a region, from Hanoi with a thousand years of culture to bustling Saigon, from the optimistic Central region to the generous river delta region. Through a new and creative perspective, young filmmakers have cleverly brought unique local cultural features and customs into each frame, creating a vivid picture of people and life. The series of short films quickly made a positive impression on viewers. In particular, many Vietnamese artists such as Miss Tieu Vy, Ngo Kien Huy, Cris Phan, Misthy or Justatee also shared on their personal pages the episode featuring their hometown as a way to support the campaign. Honoring the identity of provinces and cities through the advertising film "A Million Different Dragon Essences - Creating Vietnamese Essence" Following the success of the short film series, Bia Saigon officially launched a commercial directed by young talent Phuong Vu. In just 60 seconds, the film took viewers across Vietnam from Hanoi to Dak Lak and Saigon. From familiar scenes of landscapes and people, the "dragon quality" of each region was recreated in a unified way, creating a panoramic picture of a Vietnam that is growing strongly. In particular, the music in the film is also a notable highlight when it delicately blends traditional musical instruments.

It can be seen that the cultural beauty of each region has been subtly honored by Bia Saigon through the campaign "A million different dragon qualities - Creating Vietnamese qualities". Through the creative perspective of each individual and each locality, "Vietnamese qualities" are gradually revealed to represent the flexible combination of millions of personalities, talents and unique cultural traits. In the coming time, Bia Saigon promises to continue to bring many interesting interactive activities, to encourage everyone to explore and share about their own "dragon qualities".

* People under 18 years old are not allowed to drink alcohol. If you have drunk alcohol, you are not allowed to drive. Source: https://thanhnien.vn/kham-pha-net-dep-63-tinh-thanh-qua-lang-kinh-cua-bia-saigon-185240917171851618.htm