The Provincial Farmers' Association guides and supports Thanh Kim Honey Cooperative in applying digital technology to production, registering brands and trademarks, and putting agricultural products on e-commerce platforms.
The Provincial People's Committee has also signed a cooperation agreement with Thanh Hoa Telecommunications on digital transformation for the period 2023-2028; coordinated with the Provincial Department of Agricultural, Forestry and Fishery Quality Control; the Provincial Post Office organized training on digital transformation knowledge in promoting and consuming products and goods, associated with the consumption of OCOP products, on bringing agricultural products to the e-commerce platform Postmart.vn and guiding livestreaming, selling on social networking channels; supporting trademark registration for products; supporting training on good agricultural practices, certification (VietGAP, VietGAHP) and supporting traceability stamps and labels; guiding and supporting production and business households to carry out procedures on food hygiene.
In addition, the Provincial Farmers' Association also strengthens connections and creates conditions for members and farmers in the province to participate in a series of events on trade promotion, advertising, introducing, and connecting markets for OCOP products and agricultural products inside and outside the province; supporting training, building and certifying according to good agricultural practices (VietGAP, VietGAHP); operating and selling products on the Postmart.vn e-commerce platform. Up to now, the number of agricultural products posted for sale on the Postmart e-commerce platform is more than 1,000 products; the number of OCOP products posted for sale on the Postmart e-commerce platform is more than 50 products....
Keeping up with the current 4.0 era trend, the Farmers' Union at all levels in the province has been accompanying, supporting, and guiding members and farmers to gradually apply digital technology in production. Many cooperatives have promoted the application of science and technology, digital transformation in the production process, introducing and promoting products to consumers through e-commerce platforms, such as: Postmart.vn, Lazada, Shopee; supply - demand connection software: nongsanantoanthanhhoa.vn; social networking sites such as: zalo, facebook... to meet new customer requirements, at the same time, aiming to build a brand and develop sustainable products... Typically, Binh Son Agricultural and Forestry Service Cooperative (Trieu Son) has succeeded with 4 3-star OCOP products at the provincial level, which are clean tea, honey, green tea bags and gai leo tea bags.
Binh Son Agricultural and Forestry Service Cooperative (Trieu Son) succeeded with 4 provincial-level 3-star OCOP products.
To improve product quality and keep up with market trends in the 4.0 era, the cooperative has applied science and technology to production, innovated and improved the aesthetics of product packaging and labels; at the same time, aiming for digital transformation in agriculture. The cooperative is also active in using social networks, building websites, participating in e-commerce trading floors such as zalo, facebook, Shopee, supply-demand connection software at nongsanantoanthanhhoa.vn to introduce and promote products to consumers across the country... Thanks to that, on average, each month the cooperative supplies the domestic and foreign markets with about 2 - 7 quintals of various products. Or the model of raising swiftlets of Mr. Nguyen Van Tu's family in Hau Loc district, with Thanh Hoa bird's nest products meeting 4-star OCOP standards, has appeared in large supermarkets, shopping centers, restaurants, hotels... and has been recognized and highly appreciated by customers.
Mr. Vu Tien Dung, Vice Chairman of the Provincial Farmers' Association, said: "In the coming time, the Provincial Farmers' Association will continue to promote propaganda to raise awareness of members, farmers and society about the role and importance of applying digital technology to production and business in the agricultural sector. Focus on training, improving qualifications, capacity to access and apply digital technology to agricultural production for farmers. Strengthen the organization of training courses to provide knowledge and models of digital transformation in agriculture to business owners, farms, members of cooperatives, cooperative groups, associations, branches, professional farmer associations and members and farmers. Build and transfer models to support members and farmers in digital transformation and build big data on agriculture to decide on appropriate production and business directions. Continue to advise and implement policies to support farmers in promoting digital transformation in all stages of the production process".
Article and photos: Hoang Lan
Source: https://baothanhhoa.vn/khi-nong-dan-bat-nhip-chuyen-doi-so-250780.htm
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