Should you follow the trend in business or not?

Recently, many unique and strange foods and drinks have appeared on the market to meet the snacking needs of consumers, especially young people. Therefore, the business model of "following" trends has also flourished.

In 2023, Yunnan grilled milk tea "made waves" on food forums.

Doing business following trends shows the seller's sensitivity and quickness. Having been in the snack business for many years, when she realized that Yunnan grilled milk tea was a hot trending drink, Ms. Pham Le Thanh Thanh (Ward 6, Tan An City, Long An Province) could not ignore it.

Ms. Thanh said: “Yunnan milk tea originated from China, in 2023, this drink was very hot on social networks . Milk tea is a combination of fresh milk and herbs , when grilled on charcoal it gives a very special flavor. At first, I sold very well, there was a period when I refused to accept customers, but after about a month, this drink cooled down partly because of new trends, partly because this is a hot drink so it is not suitable for the local climate”.

According to Ms. Thanh, doing business following trends has certain advantages. Specifically, business people do not need to spend too much time promoting and introducing products to consumers and in the process of doing business, they will attract a large number of customers. Many people are willing to wait in line for hours just to enjoy the taste of hot food and drinks on social networking platforms. However, besides the advantages, this form of business also has many challenges because when the trend is over, the number of customers will decrease significantly, and in many cases, the business will have to stop.

With many years of experience in the fast food business in Ben Luc town, Ben Luc district, Ms. Nguyen Thi Thanh Hang believes that maintaining sales and ensuring effective business is always a top priority, but she does not "follow" trends.

“I want to build a personal brand to “retain” customers. Accordingly, I choose the restaurant’s main dish, while focusing on the quality of the dishes as well as improving customer service and facilities. Nowadays, consumers are very smart, so it requires business people to constantly strive and improve themselves every day,” Ms. Hang confided.

Crocs shaped cakes are very popular with young people and cost from 30,000-45,000 VND/piece.

It can be seen that in recent years, there have been many food trends such as charcoal bread (dark bread), salt and pepper grilled bread, hand-pounded lemon tea, coin cakes, Yunnan grilled milk tea, stone-grilled sausages,... and most recently, a cake shaped like Crocs sandals that is very attractive to young people. In the future, there will be many new trends appearing, so we cannot deny the appeal of this form of business. However, business people need to learn and research carefully to bring the highest efficiency in their work./.

Thanh Dung

Source: https://baolongan.vn/kinh-doanh-theo-trend-nen-hay-khong-a194764.html