After nearly a year in the glasses industry, Mr. Dang Thanh Hai (CEO of Hai Trieu Glasses) commented: “ The eyewear market today is very complicated. Although it is a potential industry, it is still alarming due to the large number of counterfeit goods. Only a few sophisticated consumers can buy genuine glasses, the majority are fooled by fake goods of much lower quality .”
According to the Ministry of Industry and Trade , the scale of this problem seems to have grown larger than before. In April 2023, the Market Management Department and District 1 Police discovered more than 300 fake glasses being sold, worth more than 85 million VND. The report shows that Gucci, Chanel, and Dior are the brands targeted by counterfeiters. However, there are still large quantities of fake glasses that have not been confiscated and destroyed.
Counterfeit glasses have the same design as genuine products but the quality is far inferior.
Experts say: It's very difficult to distinguish fake glasses
Through the survey, Ms. Tram (customer) said: “ I have encountered a big obstacle in choosing genuine products. At some stores I have been to, the glasses stamp only has the brand and the selling price, but the information about the importer and the product code is not clear. Even a pair of Dior glasses only costs a few hundred thousand dong ”. While in fact, high-end branded glasses are always sold at the listed price, even if there is a discount, it is not too much.
Gucci Havana and Gucci Tortoiseshell glasses - Listed price is about more than 13 million VND, currently being officially distributed at Hai Trieu Glasses.
Hai Trieu Glasses and efforts to combat counterfeit glasses
Hai Trieu Glasses first launched to the public in September 2022 with the first store at 156A Tran Quang Khai, Tan Dinh Ward, District 1, Ho Chi Minh City. Less than 1 year later, the second store was opened at Phan Van Tri, Go Vap, Ho Chi Minh City.
Responding to the question about rapid development in the face of market challenges, Mr. Dang Thanh Hai shared: “ I want Vietnamese people to use quality glasses. Just by choosing a reputable business unit, everyone has the right to feel secure .”
Entering the market full of counterfeit goods, Kinh Hai Trieu declared on its website that “We commit to pay 10 times the price if we sell fake goods. In particular, we have a zero-tolerance policy for counterfeit goods to protect the interests of customers and maintain the reputation of the brand.”
That's the statement, so inside, what is really different about Kinh Hai Trieu that makes customers trust?
Genuine partner and authorized dealer from major manufacturers
Thanks to the 32-year reputation inherited from Dong Ho Hai Trieu, Hai Trieu Glasses is the authorized dealer of more than 20 famous eyewear brands.
“ Customers are less likely to be fooled by counterfeit goods if they buy eyeglasses from reputable stores, legitimate retail websites, and authorized distributors ,” said representatives from major brands.
When asked about product information authentication, Mr. Dang Thanh Hai said: “ On the product display shelves, we provide full authorized dealer certificates of each brand. All models are genuine products with IMEI codes, origin information, full warranty policies and clearly listed retail prices .”
The manufacturer's authentication documents and IMEI code are factors that help customers distinguish between real and fake glasses. (Photo: Display space at Hai Trieu Glasses)
Strict quality control process
Amidst the "wave" of fake and poor quality goods that are spreading, Kinh Hai Trieu shows its meticulousness in providing designs to consumers through a strict quality control process. This is considered one of the unique and different points of the brand, demonstrated through Kinh Hai Trieu's efforts to say no to fake goods.
Specifically at Kinh Hai Trieu, glasses must undergo two inspections before reaching customers. Warehouse staff will examine detailed errors, damaged or slightly scratched glasses will be returned to the company.
After going through the warehouse, before being displayed, the store staff will check the products again, then cover them with a specialized film to carefully protect them, especially frames made from titanium, gold, stainless steel, etc.
Strict process of checking and cleaning glass quality before putting it on sale. (Photo source: Hai Trieu Glass)
It can be seen that, amidst the difficult-to-control problem of fake glasses, Hai Trieu Glasses still persistently carries out its mission, saying no to fake goods and constantly improving product quality and service quality to increase customer experience.
Striving in the competitive glass industry, Hai Trieu Glass's activities aim to demonstrate its seriousness in business when entering a new playing field. It is not a luxury outing but a methodical investment in development strategy.
Positioned as a high-end eyewear retail chain, Hai Trieu Glasses is a place where customers can confidently find and buy genuine, high-quality products from the world's leading eyewear manufacturers, staying away from unreliable stores so as not to regret the unpredictable consequences later.
Experience now with more than 5,000 quality, genuine glasses products only available at Hai Trieu optical store.
Hotline: 1900 6777
Bao Anh
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