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| Quang Nam has many cultural heritages that attract tourists. After merging with Da Nang city, it will promote tourism development. In the photo: Tourists visit My Son Sanctuary. Photo: NGOC HA |
Many advantages and potentials
According to Associate Professor Dr. Pham Trung Luong, former Deputy Director of the Institute of Tourism Research, the new Da Nang city will have a space that is 10 times larger, especially the coastline will be 3 times larger. At the same time, there will be many new tourism resources: two more world cultural heritages, a world biosphere reserve, seascapes, islands, lakes (including Cu Lao Cham island, Phu Ninh lake, Thu Bon river, Vu Gia...); cultural tourism resources (67 national relics); ecological tourism resources...
The merger also helps to strengthen infrastructure and facilities for tourism development. Da Nang City is now one of three localities with two airports, especially the only locality with two international airports (Da Nang and Chu Lai); Tien Sa port is converted into a tourist port; it is the first locality to establish a free trade zone; the rate of international 4-5 star accommodation facilities reaches more than 2.3%...
In addition, after the merger, Da Nang and Quang Nam will continue to inherit Da Nang's specific policy mechanisms such as: Conclusion No. 79-KL/TW of the Politburo on continuing to implement Resolution No. 43-NQ/TW of the Politburo (12th tenure) on building and developing Da Nang city to 2030, with a vision to 2045; Resolution No. 136/2024/QH15 of the National Assembly on organizing urban government and piloting a number of specific mechanisms and policies for the development of Da Nang city. "This is an opportunity for Quang culture to be more unique, becoming an attractive tourist destination, a gateway for Vietnamese tourism in the Central region towards a regional and international tourism center", Associate Professor, Dr. Pham Trung Luong emphasized.
Mr. Nguyen Thanh Hong, Director of the Department of Culture, Sports and Tourism of Quang Nam province, said that after the merger, the tourism industry will realize its long-cherished aspirations. After 27 years of separation (1997), Quang Nam and Da Nang have many tourism products, bringing brands with increasingly modern infrastructure, transportation, seaports, border gates, heritage, relics, scenic spots... "Quang Nam is promoting an international cruise port, a center to welcome all international cruise ships in An Hoa (Nui Thanh); is researching investment in venues to organize major music events such as stadiums, including racetracks, connecting rivers from Hoi An, Dien Ban, Duy Xuyen to Hon Kem Da Dung... Therefore, the merger is an opportunity to develop tourism projects, build a strong cultural industry, and large-scale shopping centers", Mr. Hong expected.
Need new strategies and solutions
According to Ms. Nguyen Thi Hoai An, Deputy Director of the Department of Culture, Sports and Tourism of Da Nang City, observing the data, the tourist markets of Da Nang and Quang Nam have similarities and differences; on this basis, the tourism industry studies to balance and diversify the market... According to Ms. An, in the imagination of tourists, for a long time there has been no distinction between Da Nang and Quang Nam, so the story of merger brings advantages in natural resources and a more diverse tourist market. To have a long-term strategy and solution for tourism development, it is necessary to position the brand of the new city, unify the positioning of the brand, the tourist market, and compete with destinations in the region.
Mr. Cao Tri Dung, Chairman of the Da Nang Tourism Association, said that the city needs to have specific strategies and solutions to adapt to rapid changes in the market and global tourism trends. First of all, the early adjustment of the master plan for tourism development towards sustainability, modernity, and focusing on tourist experiences is the top priority. The new plan not only reshapes the development space but also aims to harmoniously allocate resources between regions, encouraging the development of community tourism and eco-tourism alongside traditional resort tourism. The city focuses on investing heavily in infrastructure, especially transport infrastructure, including expanding and upgrading Da Nang International Airport, improving inter-regional road connections, promoting coastal routes and expanding international flights. Infrastructure upgrades are considered a key lever to improve access and service capacity for tourists.
Da Nang City proposes breakthrough mechanisms and policies to attract investment, create favorable conditions for tourism businesses to develop, thereby improving the quality of products and services. This is an important premise for forming effective and professional tourism value chains. The city needs to focus on developing new, in-depth tourism products imbued with local cultural identity, harmoniously combining tradition and modernity. Products such as MICE tourism (tourism combined with conferences, seminars, exhibitions), health care tourism, sports tourism, international festivals and events, etc. are being prioritized for investment, aiming to diversify experiences and extend the length of stay of tourists. At the same time, focus on expanding regional connectivity corridors, especially with Hue city and the Central Highlands provinces, forming attractive inter-regional tourism routes, creating competitive advantages of an ecological nature and increasing the ability to attract international visitors.
NGOC HA
Source: https://baodanang.vn/du-lich-da-nang/202506/mo-rong-khong-gian-tiem-nang-phat-trien-du-lich-4007968/
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