MoMo accompanies young people in building financial thinking

MoMo, Vietnam's leading Financial Technology Group, has launched a series of initiatives to bring financial knowledge closer to young people, starting in July 2025 with the workshop "Smart Financial Storytelling" and the interactive game "Knowledge Arena".

Workshop on personal financial management skills organized by MoMo

By combining in-depth sharing in the classroom and interesting learning experiences through games, MoMo hopes to give young people the necessary tools and mindset to confidently embark on their personal financial journey.

From July 15 to 17, 2025, MoMo cooperated with Media AI Lab to organize the workshop "Smart Financial Storytelling" attracting the participation of hundreds of students and lecturers of the Faculty of Creative Communication of Nguyen Tat Thanh University. In particular, students were also instructed in financial content creation skills through short videos using AI.

From the classroom to the digital space, the spirit of "financial learning through experience" continues to be expanded by MoMo to the mass user community through gamification - with the interactive game "Knowledge Arena" integrated right on MoMo.

The game “Knowledge Arena” is designed to help tens of millions of users practice thinking about money in an intuitive, engaging way.

The game encourages users to form groups to discuss strategies and learn from each other, turning each team into a miniature financial learning community. In addition to general knowledge and entertainment elements close to young people, the questions in the game also simulate many real-life financial situations such as income allocation or investment decisions, helping players learn how to analyze and apply them in life.

With a total prize value of up to 9 billion coins and gifts from many brand partners, MoMo hopes that "Knowledge Arena" will not only spread the spirit of learning finance in a new way, but also contribute to building a generation of users who are more confident and proactive in taking control of their financial future.

This is not only an effort to enhance user capacity, but also MoMo's practical contribution to building a solid human foundation for Vietnam's digital transformation and economic development.

KIM THANH

Source: https://www.sggp.org.vn/momo-dong-hanh-cung-nguoi-tre-xay-dung-tu-duy-tai-chinh-post805106.html