"Fork in the road" before the great purge of online sales

The e-commerce market is entering a period of fierce purification. After a period of hot growth thanks to the livestream sales trend, the bubble is bursting in large markets such as China - which was once considered a model for many platforms in the region.

At the same time, operating costs on e-commerce platforms are increasing: from commission fees, advertising to logistics costs,... making sellers' profit margins increasingly tight.

These changes create no small amount of pressure on online sales forces, forcing them to face a reality: continue to stay on the floor but change their strategy, or withdraw to return to the traditional model with lower costs.

In this "8 Tech" topic, CEO Lo Vu - who has many years of experience in operating e-commerce models will share business perspectives on the current situation and future direction.

"Fork in the road" before the great purge of online sales ( Video : Khanh Vi - Hai Yen).

Video: Khanh Vi

Source: https://dantri.com.vn/cong-nghe/nga-ba-duong-truoc-cuoc-dai-thanh-loc-ban-hang-online-20250512132442905.htm