Smartphone users are 'afraid' to change operating systems when buying new devices

Market research firm CIRP has just released the results of a survey on the level of loyalty of users to the platform on their smartphones as well as their intention to choose the next phone replacement. Accordingly, up to 94% of iPhone users confirmed that they will continue to stick with the phone brand produced by Apple if they buy a new phone.

Only a small percentage of iOS or Android users want to change the operating system of their device.

A similar pattern emerged among Android smartphone users, regardless of the brand that manufactured the hardware. Specifically, 91% of Android owners chose to stick with the same operating system if they replaced their device.

The results suggest that consumers tend to stick with what they’re familiar with, and platform loyalty is more prominent among Apple users, but it’s not necessarily the only option. Less than 10% of customers said they would be willing to switch from iOS to Android or vice versa when buying a new smartphone.

One interesting finding in CIRP’s report is that iPhones are more likely to “attract” Android users than the other way around. Up to 14% of current iPhone owners surveyed revealed that their previous phone (within the past year) was an Android, while only 4% of iPhone users switched to Android.

Previously, a report from The Financial Times shows that Gen Z (those born after 1996) are increasingly favoring iPhones over Android devices, even when compared to current flagships on the market.

Source link: https://thanhnien.vn/nguoi-dung-smartphone-ngai-doi-he-dieu-hanh-khi-mua-may-moi-185230615154653186.htm