Customers pay cashless at MM Mega Market Hung Loi.
Inevitable development
According to information from the Institute for Industry and Trade Policy and Strategy ( Ministry of Industry and Trade ), the global retail market in the period of 2022-2025 has undergone fundamental changes in structure. Reports and statistics in 2025 have shown that, since the COVID-19 pandemic, consumption habits formed during the crisis are no longer adaptive, but have become a fundamental state and continue to develop. The pandemic has acted as a high-intensity catalyst, forcing businesses to accept digital transformation, turning it from a strategic choice into a mandatory requirement for survival. The ability to quickly switch to online sales has helped many businesses maintain revenue and enhance competitive advantage.
E-commerce applications and social networks such as Shopee, Lazada, Tiki, TikTok, Facebook, or Zalo have helped businesses reach customers quickly, automatically notify promotions and new products, increase shopping efficiency and consumer experience. In addition, digital transformation also brings efficiency in internal management. About 60% of businesses use modern accounting software and register digital signatures, helping to effectively monitor employees, optimize costs and respond flexibly to market fluctuations.
In the context of strong digital transformation taking place globally, consumer behavior is changing every day. Modern customers have more and more choices. Therefore, applying technology to sales helps improve the experience, promote shopping needs and create new needs. Not only supermarkets, shopping malls, convenience stores, but many traditional retail owners are also gradually applying e-commerce and digital platforms to diversify sales activities, increase promotion and promote product consumption. In addition to cash payments, payments via online applications are widely used.
In order to develop the brand for Vietnamese products and promote domestic consumption, Central Retail Vietnam Group (CRV) and Vietnam National Payment Joint Stock Company (Napas) have just signed a cooperation agreement to deploy a cashless payment solution (QR Pay) in the modern retail system. The application of QR Pay not only brings a convenient experience to consumers, but also helps businesses digitize transaction data, analyze shopping behavior, optimize management and financial transparency. Therefore, Napas is expected to work closely with commercial banks and the retail system to bring more convenience to people, contributing to the strong development of the modern retail market and promoting domestic consumption.
In line with that trend, the Ho Chi Minh City Union of Trade Cooperatives - Saigon Co.op is promoting digital transformation by applying technology to all stages of operation, from supply chain management to cashless payment and e-commerce, aiming to comprehensively digitize operations and enhance the shopping experience for customers, that is, promoting cashless payment, developing e-commerce with the strategic goal of digital transformation is an important step in the development strategy of Saigon Co.op, towards modernizing the cooperative model and entering the group of the largest cooperatives in the world.
Proactive in applying digital transformation to business operations, Winmart supermarket system applies digital transformation in 3 areas: Using smartphones to trace the origin of all products at the supermarket; payment on the bank's application and online shopping program. MoMo Financial Technology Group and MM Mega Market Vietnam signed a cooperation agreement on "Digital transformation of traditional grocery store system" through 2 main pillars: operational pillar and financial pillar. That is, small traders have access to a stable, reputable source of goods with a brand and clear origin provided by MM Mega Market, and will be connected to digital financial tools provided by MoMo such as cashless payment and digital financial connection.
LOTTE Mart Online application of LOTTE Mart supermarket has many outstanding features such as making and delivering goods within 2 hours after completing the order or according to the delivery time frame selected by the customer on the application. Not only that, customers can also apply multiple promotions at the same time for an order, including direct promotions on products, promotions for each order value and for some special product groups. LOTTE Mart constantly invests and perfects the online market ecosystem, which is to ensure fresh goods as if bought directly at the supermarket for customers.
Remove the blockage
According to a survey by the Institute for Industry and Trade Policy Strategy, the level of digital transformation readiness in the aspects of “supply chain”, “information technology system” and “cybersecurity risk management” is still low, reaching 2.6; 2.6 and 2.3 on a 5-point scale, respectively. This reflects the weak connection between market participants and the ever-present risk of cyber security, especially for large enterprises that store a lot of financial and personal information of customers. On the contrary, small and medium enterprises are not fully equipped with knowledge and tools to assess risks, leading to digital transformation investments not being as successful as expected. In addition, many enterprises still deploy digital technology in a scattered manner, lacking specific goals, plans and strategic thinking from the beginning. This makes investment in digital transformation not maximize its effectiveness.
A survey by MoMo Financial Technology Group on 203 small businesses also showed that the biggest barrier in the digital transformation process of small businesses is not technology, but operating habits. Most still manage orders, inventory, accounting and finance manually, leading to a lack of data for development. To overcome this bottleneck, a balanced model is needed, which is to help small businesses maintain stable business at physical stores, while accompanying and guiding them to get acquainted with and effectively exploit management tools and financial support packages on digital platforms.
According to experts, to overcome difficulties, businesses need to build a clear digital transformation strategy, invest synchronously in information technology infrastructure, connect sales channels and train technology-savvy human resources. The government and supporting organizations can provide advice, orient the digital transformation roadmap and support the implementation of solutions suitable for each type of business, especially small and medium enterprises. This will help the Vietnamese retail industry not only catch up with global trends but also develop sustainably, increasing added value for the economy.
Although the Vietnamese retail market still has bottlenecks, experts still see this market as having great potential and room for growth. The Vietnamese retail market is expected to reach a scale of 200 billion USD by 2025, with spending on digital transformation increasing by an average of 30% per year from 2024 to 2027. In particular, Resolution No. 57-NQ/TW of the Politburo on breakthroughs in science, technology, innovation and national digital transformation emphasizes the role of technology in improving productivity, connecting supply chains and improving service quality. In the context of domestic trade being considered an important driving force for sustainable growth, digital transformation is not only a technological advance but also a tool to promote growth, enhance competitiveness and sustainable development for the Vietnamese economy.
Article and photos: KHÁNH NAM
Source: https://baocantho.com.vn/nha-ban-le-tich-cuc-chuyen-doi-so-a194775.html
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