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Sea view through hotel wall

Running towards Cua Tung beach on Provincial Road 74, the soft curve where there used to be 3 coconut trees leaning towards the sea, is now gradually covered by houses, shops, and hotels that have been growing up for a long time.

Báo An GiangBáo An Giang21/05/2025

It is unclear whether the legality of these projects is guaranteed or not - but it is probably true, because nowadays, building such a huge hotel cannot be done "illegally"!

High-rise hotels and restaurants naturally block the view and wind. Guests can only see the sea through... the hotel walls!

I should have gone to the authorities to ask about planning, licensing, management and more importantly, the view from a beach that was once considered the "queen of beaches". Instead, I reread Nguyen Tuan's memoir "Between war and peace is a Cua Tung beach" which has a passage: "The July nature on Cua Tung beach, as the afternoon approaches, is more and more like a dyer gradually advertising her multi-colored medicine cabinet. All the fresh water sails and salt water sails on the sea gradually turn into the color of crab shells or cold shrimp shells. Far out at sea, lying on the edge of the Pacific Ocean , Con Co island is floating red like a piece of coal that has not yet been completely burned. On the top of the pink sand dunes, the piles of ginseng that the children are digging for oriental medicine glow with the gentleness of the sunset".

Nhìn biển qua khe tường khách sạn

Cua Tung Beach. Photo: VNA

Restaurants and hotels have sprung up over the past few decades, right next to the waves, the blue sea that writer Thuy Chuong described as "like a tortoiseshell comb inserted into the platinum hair of the waves". It exists, which means it is reasonable! But... nothing is reasonable forever, right?

I parked my bike at Mu Tao rock beach. The concrete embankment was higher than my head. Every step I took meant I had to look up at the sea as if asking for... a little view. A few groups of tourists were taking pictures in the blazing sun, slinking between the concrete blocks and boulders. Cua Tung used to be so gentle, why does it now look so cramped and harsh?

People say: “The sea has become ugly lately, it used to be so beautiful!” This seemingly normal statement left me speechless. It’s not that the sea has become ugly, but that what surrounds it is making it less memorable.

I remember the two names Crouch and Ritchie - two leading scholars in the field of tourism, famous for developing the tourism destination competitiveness model - a comprehensive theoretical framework widely used in tourism research and policy making around the world . According to Crouch and Ritchie, the competitiveness of a destination does not only lie in infrastructure or services but starts from core resource factors - that is, what is natural, unique, irreplaceable - which is the foundation for all tourism experiences. Without that, how can we compete?

It sounds academic, but when put into context, it is clear that Cua Tung's core resource is its long beach, fine sand, unobstructed views, and the sound of waves not drowned out by artificial noise pollution. One can name 10 large coastal hotels, but cannot recall the memory of an afternoon sitting by a row of casuarinas listening to the wind blowing through one's hair. But tourism is lived by memories, by emotions, not by the number of rooms or floor area?

I think, if we continue to develop hotels like this, in just a few years, the Cua Tung brand will be like the last ray of sunlight in the afternoon, gradually fading from the tourist map. And then, people will regret why they didn't keep the beach intact in the past. Regret that the sea - the most beautiful and precious thing - was seen through the cracks in the hotel walls...

Many places like Cua Lo (Nghe An), My Khe (Da Nang) used to be like Cua Tung, they have completely relocated and cleared the coastline. All shops and constructions have been moved to the west of the coastal road, those that cannot be moved have been removed, to see the 180-degree panorama of the sea, really pleasing to the eye. That means the artificial constructions have to move back a bit, don't rush forward like that, be humble before the sea...

Cua Tung is still building houses, built of concrete. Visitors can only see the sea through the cracks in the walls, and the sound of the south wind whistling through those cracks - can you imagine - sounds like the howling of the primitive times!

According to People's Army

Source: https://baoangiang.com.vn/nhin-bien-qua-khe-tuong-khach-san-a421177.html


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