Agricultural product consumption increased sharply at Lai Chau Tourism

Within the framework of the Tourism - Culture Week and the 2nd Lai Chau Marathon 2025, from November 28 to 30, Lai Chau Provincial People's Square was bustling with activities displaying, introducing and promoting OCOP products, typical agricultural products of Lai Chau province (Vietnam) and typical products of Yunnan province (China).

This is an activity organized by Lai Chau Provincial People's Committee to promote image, boost trade and stimulate consumption of local agricultural products.

Booth displaying special agricultural products of Lai Chau province attracts delegates and tourists. Photo: Contributor.

Booth displaying special agricultural products of Lai Chau province attracts delegates and tourists. Photo: Contributor.

This year’s event has 32 booths, displaying hundreds of rich and diverse products. Lai Chau province alone participated with 23 booths from 28 entities, introducing nearly 200 products, of which more than 100 OCOP products with 3-star to 4-star standards stood out.

Typical products such as macadamia, dong vermicelli, white horse bone glue, Seng Cu rice, tea, honey, cordyceps… are all associated with the story of culture – identity – people of the Northwest region, creating a special attraction for tourists.

Locals and tourists learn about the production process of products displayed at the 2nd Lai Chau Tourism - Culture Week and Marathon 2025. Photo: Thanh Hoa.

Locals and tourists learn about the production process of products displayed at the 2nd Lai Chau Tourism - Culture Week and Marathon 2025. Photo: Thanh Hoa.

Besides OCOP products , many typical agricultural products are also introduced such as ginseng, precious medicinal herbs, and products processed from local agricultural products; helping consumers have a full view of the value of highland products.

According to the participants, the consumption in the first days of the event was very positive. Ms. Vu Thi Bich Hong - Head of Co Ba Hong Cooperative (Lai Chau), said: "In just the first 2 days, the cooperative consumed more than 1 ton of goods, mainly ginseng potatoes and ginseng potato vermicelli. To enhance the experience for visitors, we arranged a kitchen to cook dong vermicelli continuously day and night, serving free of charge, helping visitors directly experience the typical flavor of Lai Chau agricultural products".

Binh Lu vermicelli - one of the OCOP products attracting locals and tourists. Photo: Thanh Hoa.

Binh Lu vermicelli - one of the OCOP products attracting locals and tourists. Photo: Thanh Hoa.

Not only Lai Chau units, businesses from neighboring provinces also recorded positive consumption results. Ms. Tran Thi Thu Hai - Deputy Director of Hai An Co., Ltd. ( Dien Bien ), shared: "In just 2 days, Hai An coffee booth almost ran out of products to sell. The total amount of products consumed was nearly 1,000 boxes and bottles. The event created a space for cultural exchange, an opportunity to promote brands and expand the market for businesses."

In addition to domestic booths, the display area of Yunnan province (China) also impressed visitors. 9 booths of Jinping, Jiangcheng, and Luchun districts brought many typical products such as tea, mushrooms, medicinal herbs, ethnic costumes, etc., creating a unique cultural color, contributing to the vibrant trade picture between the two provinces; helping visitors have new experiences, thereby opening up cooperation directions in agriculture, textiles and tourism between the two border localities.

Cordyceps products are introduced to tourists and locals. Photo: Thanh Hoa.

Cordyceps products are introduced to tourists and locals. Photo: Thanh Hoa.

According to the Organizing Committee, this exhibition is also an opportunity for localities to share experiences in agricultural production, processing methods to increase the value of agricultural products, organize sustainable linkage chains and build brands. Enterprises and cooperatives have the opportunity to meet and exchange directly with partners, thereby forming new cooperation ideas and expanding the consumption network.

With a large number of visitors and high purchasing power, the event is expected to create leverage for OCOP products and Lai Chau agricultural products in particular, and the Northwest region in general, to continue to develop strongly in the coming time.

At the same time, through exchange activities with Yunnan (China), the event contributes to promoting cross-border economic cooperation , enhancing product value, increasing competitiveness and meeting integration requirements.

Yunnan Province (China) participates in displaying and introducing products at the Tourism - Culture Week and the 2nd Lai Chau Marathon in 2025. Photo: Thanh Hoa.

Yunnan Province (China) participates in displaying and introducing products at the Tourism - Culture Week and the 2nd Lai Chau Marathon in 2025. Photo: Thanh Hoa.

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