28Unique's Swing Podcast - When images and space elevate the Podcast experience

In the booming podcast wave in Vietnam, Du Dua Podcast - a dedicated product of 28Unique has chosen a unique path: not just conversations to listen to, but a visual and emotional journey, taking the audience to explore the world through each vivid frame. With a strong investment in images and space, Du Dua Podcast is not just a podcast, but a real journey.

Image and Space: The Soul of the Swing Podcast

Unlike traditional podcasts recorded in studios, Du Dua Podcast takes audiences to famous tourist destinations at home and abroad, from lush green forests, beaches with murmuring waves, to culturally rich local roads. The space is not just the setting, but the main character, blending with the stories of the host and guests, creating a vivid podcast experience.

Each episode is filmed with professional visual techniques, from the drone angle capturing the majestic landscape, to the delicate close-ups depicting the characters' emotions. 28Unique has invested in modern filming technology, carefully calculated natural light, and meticulous set design so that each frame is not only beautiful, but also conveys the spirit of the destination. With a duration of 20-30 minutes, each podcast episode is a condensed journey where the audience not only listens, but also sees and feels deeply.

Telling stories with images, spreading culture

Du Dua Podcast not only introduces destinations, but also explores little-known stories: a small restaurant hidden in an alley, a unique local custom, or the daily experiences of local people. These stories are told through a visual lens, where every angle and every color is carefully crafted to create an emotional connection.

The appearance of special guests, from tour guides to vloggers, singers and locals, adds depth to each episode. Not only sharing travel experiences or destinations, they bring authentic local perspectives, helping the audience feel the life and culture of each land through real stories - real experiences.

Thanks to this approach, Du Dua Podcast has been filmed in four countries including Japan, China, Korea and Indonesia, and has reached over 10 million views on social media platforms. This is a clear testament to the appeal of the podcast format associated with real experiences, where cultural values are conveyed through real spaces, people and contexts.

The popularity of the podcast also creates companionship from big brands such as TikTok, VIB Bank and Techcombank . This shows that Du Dua Podcast not only inspires travel, but also has the ability to effectively connect cultures through well-invested original content.

An invitation to step out of the screen

Swing Podcast is not just a travel show, but an invitation for the audience to step out of the screen, live in the moment and explore the world with their eyes and hearts. With the spirit of "Go and you will arrive, swing to the destination", the show brings a multi-dimensional experience, where images, sounds and stories blend together, creating a journey not just to see, but also to feel.

28Unique, with its thorough investment and long-term vision, is shaping a new standard for podcasts in Vietnam: authentic, emotional and culturally rich. Du Dua Podcast is not just a program, but a testament to the power of images in elevating podcasts.

In parallel with developing products with visual imprints such as Du Dua Podcast, 28Unique also accompanies content projects with spreading value. Recently, the unit played the role of media sponsor for the podcast MoneyGym - Money Without Tired produced by journalist Duong Ngoc Trinh, contributing to promoting the habit of accessing knowledge through podcasts in a serious and sustainable manner, thereby strengthening the orientation of building a high-quality original content ecosystem.