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Village market on social networks

Dr. Tran Huu Son, Director of the Institute of Applied Cultural Research, shares about the days he slept at the homes of ethnic minorities.

Báo Thanh niênBáo Thanh niên17/06/2025

They don't watch movies. They don't watch mobile propaganda either. "I slept in a local's house for a month, and they didn't watch TV. But everyone uses social networks," Dr. Tran Huu Son said at the introduction of two books about ethnic people and social networks on the morning of June 17. They are Social Networks and Ethnic Groups in Vietnam from an Anthropological Perspective and Banyan Trees , Street Food Shops, and Facebook . The first book marks the organization of the manuscript by the Faculty of Anthropology, University of Social Sciences and Humanities, Vietnam National University, Hanoi .

Quán cóc, chợ làng trên mạng xã hội- Ảnh 1.

Quán cóc, chợ làng trên mạng xã hội- Ảnh 2.

Cover of two books

PHOTO: PROVIDED BY DEPARTMENT OF ANTHROPOLOGY - FBNV

Dr. Son's article in the book Social Networks and Ethnic Groups in Vietnam from an anthropological perspective shows that thanks to social networks, ethnic consciousness is "awakened" and spread widely in the community. The clans of the Thai, Tay, Nung, H'Mong... who were previously scattered and difficult to contact, thanks to social networks, they can communicate online and directly through tourism . The Hoang, Vang, Nung, Deo, and Vuong clans not only connect with their relatives on social networks, in Lao Cai, Ha Giang... but also connect with their relatives in the US, France... "The transnational connection has created a new space for each clan," Dr. Son assessed.

This book also shows new images of ethnic minority women. The article by Dr. Bui Thi Bich Lan, Deputy Director of the Institute of Ethnology and Religious Studies, shows that with social networks, they are no longer the resigned, closed and dependent people as before. "On the internet, they reveal their true selves, their personal identities, and they use social networks as a tool to create new ways of making a living," said Dr. Lan.

Meanwhile, the books Goc da , Quan coc and facebook have behind-the-scenes stories of anthropologists in the process of working. This makes anthropological stories more familiar. These articles, Associate Professor, Dr. Vuong Xuan Tinh, Vice President of the Vietnam Association of Ethnology and Anthropology, have also been published sporadically on his personal Facebook. "Joining the Facebook community, I think this community is no different from the social space in my village and other villages. Just go there to chat and get a lot of information. It is no different from a small shop. Small shops are very interesting, there are all kinds of things. Even though it is a virtual world , it is shared like that," said Associate Professor, Dr. Tinh.


Source: https://thanhnien.vn/quan-coc-cho-lang-tren-mang-xa-hoi-18525061723012912.htm


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