Promoting coffee through Buon Ma Thuot Street Festival

NDO - Within the framework of the 9th Buon Ma Thuot Coffee Festival in 2025, on the afternoon of March 10, the Street Festival took place, which is one of the practical, attractive and vibrant activities promoting Buon Ma Thuot coffee and Buon Ma Thuot - the destination of world coffee in the first days of March in the Central Highlands, attracting thousands of people and tourists to watch and enjoy. The Street Festival took place on the 50th anniversary of the Buon Ma Thuot victory, liberating Dak Lak province (March 10, 1975-2025), making the atmosphere bustling, exciting and impressive.

The street festival takes place at the Victory Monument of Buon Ma Thuot Crossroads , one of the unique and typical architectural works of Buon Ma Thuot city.

The street festival attracts thousands of artists, actors, singers, models, media ambassadors of the festival, beauty queens, art troupes from various countries, international rock bands, artisans from many provinces and cities in the country and farmers from 15 districts, towns and cities in the province...

The street festival attracts thousands of artists, actors, singers, models, media ambassadors of the festival, beauty queens, art troupes from various countries, and workers.

The street festival is a meeting point and sublimation of colors, beliefs, happiness, prosperity and affirms the values of Buon Ma Thuot coffee in the world coffee civilization. To be honored to be present in that journey, the children of this land and coffee lovers have constantly nurtured great ambitions, flying high with aspirations and working tirelessly so that the coffee beans of the land and sky can sublimate in value.

The street parade within the framework of the 9th Buon Ma Thuot Coffee Festival in 2025 shows national pride and deep gratitude to the ancestors who sacrificed to create peaceful springs on this sunny and windy Dak Lak Highlands land. Buon Ma Thuot and Dak Lak today are changing every day, becoming the destination of world coffee.

Activities in the Street Festival focus on promoting and propagating Buon Ma Thuot coffee.

Following the proud moments of the victory day was the parade showing the diverse, unique and rich cultural space of Dak Lak Plateau, the common home of 49 ethnic groups living together.

With the advantage of being a fertile red basalt land, with unique advantages in natural conditions, Dak Lak Plateau in general and Buon Ma Thuot in particular are not only places where coffee trees grow well but also create high-quality coffee beans with different flavors compared to many other lands. That is what has made Buon Ma Thuot become the "center" of the coffee industry not only in the Central Highlands but also in Vietnam, especially for robusta coffee, the pride of Buon Ma Thuot, the destination of world coffee and from here spread to everywhere.

The street festival is a meeting point and sublimation of colors, beliefs, happiness, prosperity and affirms the values of Buon Ma Thuot coffee in the world coffee civilization.

The street festival with images of farmers tending to lush green coffee gardens, shows respect for coffee farmers, those who “mine” the land to produce fragrant, sparkling black gold beans, people from 49 ethnic groups who have spent many days working hard together, together raising a common message of praying for favorable weather, good crops, a peaceful and happy life.

Through the efforts of those who cultivate, care for, harvest, process, brew, etc., the value of coffee beans is increasingly known to many people, bringing to the sunny and windy Central Highlands land abundant energy and opportunities to integrate, enrich themselves and the community, connect the whole world in understanding, bring true success and happiness to everyone.

Miss Universe Vietnam 2017, Top 5 Miss Universe World 2018 – H'Hen Niê, the festival's media ambassador in a coffee filter costume to promote Buon Ma Thuot coffee.

Also participating in the parade in the vibrant atmosphere of the street festival were coffee production, processing and trading enterprises. They have made constant efforts in the journey to bring the Vietnamese coffee industry to a new level, enhancing the value of coffee not only as a regular drink but also at the level of cultural coffee, artistic coffee, spiritual coffee and philosophical coffee, creating sustainable development for the Vietnamese coffee industry...

The festival also features the presence of artisans and artists to convey the message of love for coffee and pride in Vietnamese agricultural products, affirming the reputation: Buon Ma Thuot - the destination of world coffee. In particular, the festival will convey the pride of the community of 49 ethnic groups living in the homeland of Dak Lak, the joy of labor of thousands of farmers and workers growing and producing coffee in this Central Highlands region. The festival is also the crystallization of the enthusiasm of businesses that are contributing to the development of the Vietnamese and world coffee industry.

Miss Vietnam Tourism Ambassador 2024 – Dinh Thi Hoa, the festival's media ambassador, in a coffee-colored outfit to promote Buon Ma Thuot coffee.

The sacred past, together with the energies that have been forged from the great forest and the sweat of the workers over the past decades, will all crystallize into a great source of strength, so that the festival can flourish in a new vitality, new aspirations, and new successes.

Beauty queens and models participated in the Buon Ma Thuot street festival to promote Buon Ma Thuot coffee and Buon Ma Thuot - the destination of world coffee.

The street festival within the framework of the 9th Buon Ma Thuot Coffee Festival in 2025 took place on the 50th anniversary of the Buon Ma Thuot victory, liberating Dak Lak province with the bustling sounds of gongs and cymbals of the ethnic groups in Dak Lak province combined with songs and vibrant, attractive sounds, making the whole city of Buon Ma Thuot immersed in the exciting, heroic atmosphere of the victory day 50 years ago.

Flower parade promoting Buon Ma Thuot - the destination of world coffee.

Through the festival, the people of all ethnic groups in the province vow to promote the revolutionary tradition, the tradition of solidarity, cohesion, and join hands with the Party Committees and authorities at all levels to build Dak Lak into a rich, civilized, and unique place.

Source: https://nhandan.vn/quang-ba-ca-phe-qua-le-hoi-le-duong-pho-buon-ma-thuot-post864363.html