Today, April 24, at the Vietnam Exhibition House within the framework of EXPO 2025 Osaka, Kansai, Japan, the Ministry of Culture, Sports and Tourism held the Announcement Ceremony of the National Tourism Year - Hue 2025 with the theme "Hue - Ancient Capital, New Opportunities."
This is the opening event for a series of activities of the Vietnam Exhibition House towards the 50th anniversary of national reunification (April 30, 1975 - April 30, 2025) and the 135th birthday of President Ho Chi Minh (May 19, 1980 - May 19, 2025).
Hue heritage colors
Vietnamese Consul General in Osaka, Mr. Ngo Trinh Ha, assessed that the cultural relationship between Vietnam and Japan has a proud historical depth. In that spirit, Hue city has established deep cooperative relationships with many localities and cities of Japan such as Nara, Kyoto, Gifu, Yokohama, etc.
To contribute to promoting the National Tourism Year 2025 and Hue City, the Vietnam Exhibition House has coordinated with Hue City to continuously screen videos introducing the economy, society, culture, tourism and people of the ancient capital on the screen system inside and outside the Exhibition House, display Hue's five-panel ao dai, perform Hue music in daily art programs at the Exhibition House and at the outdoor stages of EXPO, distribute promotional documents about Hue tourism to visitors...
In particular, according to Mr. Tran Nhat Hoang, Deputy Director of the Department of International Cooperation, the daily uniform of the staff of the Vietnam Exhibition House was inspired by the traditional five-panel ao dai, born in Phu Xuan land (now Hue city). More specifically, guests attending the event enjoyed the performance of the five-panel ao dai with the main models being the staff of the Vietnam Exhibition House and some national exhibition houses participating in EXPO 2025 such as the US, Switzerland, etc.

The five-panel ao dai is gracefully combined with handmade jewelry designs, boldly stylized from the familiar images of bamboo and rice grains of Vietnam, creating an impressive overall look for the viewer.
Also at the event, Mr. Tran Nhat Hoang announced a specially produced video clip that will be shown on a large screen outside the Exhibition House during major national holidays such as April 30, September 2, Uncle Ho's birthday...
Carrying the vibrant colors of the Vietnam Exhibition House's identity, inspired by the illustration style of artist Ta Huy Long, the video introduces Vietnam's historical landmarks, associated with major events of the nation, the capital Hanoi, Ho Chi Minh City... is expected to contribute to introducing to international friends a milestone year 2025, with a series of important commemorative events of the country.
In addition, from May 23-25, the Exhibition House will coordinate with the Presidential Palace Relic Site to organize a photo and document exhibition about President Ho Chi Minh called "President Ho Chi Minh - Symbol of the era" at EXPO 2025.

Vietnam-Japan imprint at Vietnam Exhibition House
With an area of 300m2, through modern exhibition displays and language, the Vietnam Exhibition House at EXPO 2025 is expected to act as a convergence point and spread "proud stories about Vietnam" told to international friends about a society that takes good cultural values as a foundation, puts people at the center, and uses endogenous strength for sustainable development in the era of striving, towards harmony, fairness, and leaving no one behind.
The highlight of the exhibition in this space is the friendship and comprehensive strategic partnership between Vietnam and Japan. The Exhibition House has dedicated a solemn space to review memorable images and milestones in the bilateral relationship between the two countries over the past 52 years.
The Vietnam-Japan imprint in the fields of culture, tourism, life and society is also shown throughout many other exhibition contents such as the image of a young Vietnamese girl wearing a white ao dai, holding a lotus flower, behind is a circle reminiscent of Japan - the land of the rising sun; bags made of Bat Trang pottery with flowers arranged in the Japanese Ikebana style; a painting of the Japanese Covered Bridge - Hoi An, a symbol of the link "between the past and the present" in the relationship between the two countries; the image of a Honda motorbike roaming the streets of Vietnam, present in the daily life of Vietnamese people.../.
Source: https://www.vietnamplus.vn/quang-ba-sac-mau-di-san-van-hoa-truyen-thong-viet-nam-tai-nhat-ban-post1034810.vnp
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